Paul Writer Great Indian IT Marketing Summit & Awards 2016

Paul Writer Great Indian IT Marketing Summit & Awards 2016

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit & Awards at The Ritz Carlton, Bangalore. I had fond memories of last year’s event where we won an award too. This time too the panel discussion topics and the eminent speakers… Continue reading »

Online Reputation Management Case Study: Citibank vs SBI

Online Reputation Management or commonly referred to as ORM has been a key topic of discussion for brands, digital marketing teams and digital marketing agencies. Thanks to the empowered Information age generation and easy to use websites, this Information Age generation often share their experiences with a brand on online platforms, mostly on social media platforms…. Continue reading »

15 Cool Christmas Creatives by brands on Facebook

Gone are days when you could just show a Christmas Tree or Santa Claus and wish your target audience ‘Merry Christmas’. These days brands try to leverage Facebook and other social media platforms during festivals. It’s the content centric era and every brand fights it hard to get it right. It has been imperative for… Continue reading »

Christmas Social Media Campaign by AirAsia airlines!

Let’s look at this interesting Christmas social media campaign by of AirAsia. Most of us would have come across the remarkable Christmas campaign by WestJet in 2013 when they surprised their flyers with gifts at the baggage collection belt. Check out this video for reference, before you read on to know what AirAsia did in Bangalore… Continue reading »

Brands leveraging #ChennaiFloods to market themselves

Rains have created a havoc scenario in Chennai for last one month. Hundreds lost their lives and thousands stranded. Here came a perfect opportunity for marketers to create a space for themselves in Chennai residents’ minds. It all started with the news that was published highlighting Ola’s contribution to the society. Ola ferried boats free of cost… Continue reading »

8 Areas Twitter needs to improve its latest feature – Twitter Polls

8 Areas Twitter needs to improve its latest feature – Twitter Polls

Twitter Polls, the latest feature that Twitter introduced in recent times has caught attention of users, marketers and media. Enough hype was created around this feature when Twitter introduced this feature only to its employees in the month of September. Twitter users, marketers had an eye and were eagerly waiting for this feature to be… Continue reading »

MTV gets into Twitter banter with brands before the launch of Get A Job Season 2 campaign along with LinkedIn

MTV gets into Twitter banter with brands before the launch of Get A Job Season 2 campaign along with LinkedIn

Get A Job campaign is unique partnership where MTV and LinkedIn came along last year to offer 12 cool internships at some of the top and most sought after brands in the country. After the resounding success of last year, both brands have once again come together with the Season 2. Unlike last year, the Season… Continue reading »

LinkedIn TECHconnect Bangalore 2015 – Focus on Relevance Marketing

LinkedIn TECHconnect Bangalore 2015 – Focus on Relevance Marketing

Six months later it was yet again thought provoking event at Ritz Carlton, Bangalore on 22nd Sept’15. Earlier in Feb’15 I attended Paul Writer’s IT Marketing Summit and this time, the occasion was LinkedIn TECHconnect event where technology marketers gathered under one roof to discuss the various aspects about marketing in technology driven ecosystem. Even above… Continue reading »

#WorldPhotographyDay – Top 10 Posts on Instagram

#WorldPhotographyDay  – Top 10 Posts on Instagram

19th August is celebrated as #WorldPhotographyDay across the World and the day has gained more awareness specially after the digital penetration. The craze and simplicity of photography has increased over the years thanks to the varied devices that people own. Even a simple mobile phone with a camera can be sufficient for a person interested… Continue reading »