Diwali Facebook Video Campaigns – 2017

Who would afford to miss out on the Diwali festive season? Every organization (read: marketing department) eagerly awaits for this mega festival to arrive. Its a bumper opportunity for them to launch products, offer discounts and do what not to ensure the sales bells rung the loudest. In today’s era a vital weapon for marketing… Continue reading »

7 Rakshabandhan (2017) Facebook Video Campaigns – Hits & Spoilers!

Every year the month of August is a back-to-back festive cum celebratory month for the Indians at large. It also means that brands have enormous opportunities to make their mark in customer’s mind during this month. The August month starts with Friendship Day on the 1st Sunday of the month, followed by couple of religious… Continue reading »

Friendship Day Digital Marketing Campaigns

Friendship Day is yet another key day when we could see brands building emotional digital marketing campaigns. Here is a quick round up of some friendship day digital marketing campaigns that I noticed. Digital Marketing campaigns primarily could be classified into below themes – 1) Engagement Campaigns (where sole objective is to drive word of… Continue reading »

Westernized Education vs Indigenous Gurukul Education (Banasthali University)

This blogpost is a result of two recent instances I was exposed to. Recently came across this LinkedIn post where the author adjudged westernized education to be ‘chaotic’ and ‘devoid of thinking out of the box’. If you go through the comments section, you would realize that most of them agree to the author’s thoughts…. Continue reading »