How did brands show support to Section 377 verdict !

Section 377 verdict, might go into history as the most prominent verdict by the Supreme Court of India in 2018. It being a sensitive topic, it would have a nightmare for lot of copywriters to think that one perfect line that would communicate the message effectively and yet not create a scenario that could harm… Continue reading »

Hyundai Brilliant Moments Campaign Review – A Must Know Campaign!

Hyundai Brilliant Moments Campaign Review – A Must Know Campaign!

I am sure very few of us would have missed Hyundai Brilliant Moments Campaign in the last few months. And if indeed you have missed to notice it, or didn’t come across it, this is going to be an interesting and thought provoking read for you.  Is it that easy for a brand to launch… Continue reading »

Bajaj Electricals – #MagicofLight Campaign

Bajaj Electricals – #MagicofLight Campaign

In the last week of June’17 Bajaj Electricals launches its latest campaign – #MagicofLight. The campaign consisted of three animated videos coupled with storytelling. The major theme was how Bajaj Electricals fueled penetration of electricity in the rural parts of India and thereby helped in betterment of rural population’s lives. The strong animated storytelling approach… Continue reading »

Nuances of Media Planning in New Media Age – A Book Chapter

Recently, I had the privilege of publishing a book chapter about media planning.  The book chapter was included in the book titled, Application of Gaming in New Media Marketing published by IGI, a globally acclaimed publication group. This is an edited book, by Prof. Pratika Mishra and Prof. Swati Oberoi Dham. The book primarily focuses on advergaming… Continue reading »

How to Master Growth Hacking?

How to Master Growth Hacking?

Growth Hacking, is one of the key buzzwords we keep encountering in today’s entrepreneurial business environment. A simple Google Search of the phrase “Growth Hacking” would yield around 2.95 million searches. Enough has been said and written about it. Yet, has everyone mastered it ? If yes, every other startup in the world would attain… Continue reading »