International Women's Day Campaigns

Know why Capgemini India’s Twitter handle was taken over by its female employee

Capgemini India came up with an innovative Women’s Day campaign. We did come across various women’s day campaigns by brands across the World. However, very few would have registered in our mind for long period. Here is one campaign, which I can’t forget for a long time. The campaign was so interesting that I was glued to their Twitter handle for almost entire day to capture each moment, so that I could pen down this blogpost (ya, finally I got time to pen this piece!). Let’s go through the entire campaign. I recommend to read it one go from the beginning to understand the entire story, else you would lose the context! Here we go!

On this International Women’s Day, I woke up to a surprise when I noticed a personal content from Capgemini India’s Twitter handle on my timeline. The first impression I had was, “Shit! Has someone tweeted this by mistake?”. Quickly, I scanned the handle and learnt that a beautiful campaign was to unfold throughout the day.

Capgemini India showcased how they empowered their female employees through this women’s day campaign. They allowed Vaishali Wanchoo to tweet about a women’s life by showcasing how her day look like on daily basis. There couldn’t have been a riskier proposition for a women’s day campaign. However, all kudos to the top management who went ahead with this campaign. Let’s see how Vaishali showcased a working women’s life through Capgemini Twitter handle.

Announcement of Campaign

This is very much needed when such high risk efforts are carried out by a global brand like Capgemini. Vaishali rightly announced that she would be tweeting about her day through the Capgemini’s corporate Twitter handle.

Capgemini Women's Day Campaign

She also ensured that the bio section was updated to avoid any confusion for Capgemini followers and others who would come across the tweets.

Capgemini Women's Day Campaign

Early Morning at Home

Vaishali started tweeting about how her days were busy in early morning at home. She highlighted in a subtle manner how working women have other responsibilities at home before they start their work at office.

Capgemini Women's Day Campaign

Off to Work

Then came the tweets about how her work started. Vaishali tweeted about the hearty greeting by a women helper, her colleagues at work and captured the lighter moments during her breakfast with colleagues.

International Women's Day Campaigns

Women’s Day Campaign at Capgemini

Then Vaishali tweeted about Women’s Day celebrations at Capgemini. She also thanked other important women in her life – mother, kid and colleagues.

International Women's Day Campaigns

Work at Capgemini

Vaishali then showcased her work life through these tweets. After all how can you miss work from all fun!

International Women's Day Campaigns

Wrap at Work

The day comes to an end at office with some cake cutting and thanking her male counterparts. Did it over here? Nooo! The day continues for all women at home.

International Women's Day Campaign

End of Day at Home

These tweets clearly showcased how women have additional responsibilities at home even after tiring day at work.

Capgemini International Women's Day Campaign

So, wasn’t it a beautiful storytelling women’s day campaign by Capgemini? What do we take away from this campaign?

Here are few of my takeaways from this campaign:

  • It’s easier to speak about organization’s philosophy on website and ppts, but you got really put in your effort to practice it and showcase it to the world
  • Organizations sometimes should take that calculated risk to differentiate themselves from their competitors
  • Storytelling need not be just in the form of a video or a GIF image, sometimes such live action conveyed through static images too hooks the audience
  • Enough training and precautions should be taken while conducting such real-time campaigns. I am sure Capgemini trained Vaishali well and prepared her for this additional responsibility of the day
  • Employees should volunteer themselves and should come forward to support their organization’s social media team. Enough has been said that social media is no more ‘just a marketing team’s job’.

I truly loved this campaign and hence was motivated to blog about it even after three months of its execution. Did you like it? Share your thoughts in the comments section below.

World No tobacco day

7 Interesting World No Tobacco Day Campaign Themes

World No Tobacco Day is observed every year on 31st May. This year World Health Organization (WHO) appealed all countries to be prepared for ‘plain packaging’ of tobacco products. As per WHO, plain packaging refers to prohibition of logos, brand colours or promotional information on tobacco products. However, WHO is fine with the usage of brand name and product names displayed in standard typography. WHO came up with this interesting video to reinforce the message of having unattractive packaging boxes.

Brands came up with interesting creative messages and campaigns on this World No Tobacco Day on 31st May’16. As it is a sensitive topic, brands have taken various routes to convey the anti-smoking message. Let’s see few of the creative routes taken by brands for their World No Tobacco Day social media campaigns.

Fun / Gaming

Dineout, the famous table reservation app came up with this creative tweet, which we all would find it easy to relate with the popular computer game. The caption was pretty effective – Stop playing silly games with your body.

Informative

India Today and Live Mint, stuck their brand personality and came up with informative messages to create awareness about ill-effects of smoking. While India Today, chose to drive traffic to the website with an informative article, Live Mint chose to share the video. I personally liked the video route adopted by Live Mint, as all social platforms these days give an edge to video content.

Storytelling

Max Healthcare ventured through the storytelling route with this video featuring puppets. Well, the creative thought process was interesting, I felt the video was too long to retain user’s attention. A 6 mins video is too long to convey this message. The script could have been shorter to make it very interesting. 

Positive Motivation

Those who have studied psychology during college days, would recall that, positive motivation helps to a great extent than a negative motivation. Deakin University, a popular university in Australia shared this video shot by one of their students. This positive motivation storytelling video tries to convince a smoker on what all he/she could achieve if he/she had stopped smoking. 

Dr. Lal Path Labs also came up with a similar positive motivation messaging route. Their Facebook post had various situations carved out explaining various positive objectives that could be fulfilled by giving up smoking.

Challenge

How about challenging the audience to quit smoking habit? Few brands adopted this route. I will share details about two campaigns that I noticed. Firstly, 92.7 BIG FM ran #SuttaChhodDeYaar campaign challenging their listeners and social media fans to quit smoking. They further invited the smoking quitters to studio and showcased how much money was saved by people who quit smoking. Their regular Twitter updates updated the audience about the impact they could make through their campaign.

Another brand that attempted very similar approach was HCL Healthcare. They ran #TossTheBox campaign where they appealed smokers to quit smoking and challenge their friends in doing so. We have seen such campaigns in the post #IceBucketChallenge period. However, they didn’t go ahead and share the impact that was created from this campaign, like 92.7 BIG FM did. Obviously, such impacts can’t be measured in real-time and with accuracy, but there are always certain assumptions based on which brands try to highlight they created.

Fear

Well, we have seen this creative route often being adopted by life insurance brands. There is no doubt, it has been one of the successful creative theme routes to convey the message for these kind of campaigns.

Sarcasm

This was an absolute surprise for me. We could appreciate this creative theme route for other product categories, but full marks to ETV Life for going ahead with such a risky route. Many people don’t understand sarcasm and it could have back-fired.

Last Mile Effort

Its always easier to motivate / preach than do it on own. Sharjah International Airport just went ahead to show how brands should own up and try to make a difference at the last mile, i.e. the consumers (smokers in this case). They conducted a health check-up camp for their employees at the airport.

Unlike other social celebration days (Friendship day, Mother’s Day etc.), such international days like (World No Tobacco Day, World Health Day, World Heart Day, World AIDS Day etc.) are observed with an aim for every year. For instance, this year’s theme for World No Tobacco Day was doing away with attractive packaging. Only Sharjah International Airport had some element of this theme in their video (didn’t notice? see the video carefully!).

So, which of these World No Tobacco Day campaigns did you like? If you came across any other interesting campaign, please share it in comments section below.

And ya, ‘Quit Smoking’! 🙂

Manu Srikumar, Denture Capital

An exclusive interview with Manu Srikumar, Hustler at ‘denture Capital’

There is no doubt that startup ecosystem in India is buzzing like never before. Hence, we have seen various initiatives around entrepreneurship being nurtured across the country. Rightly so, these initiatives help both budding and established entrepreneurs to network, exchange thoughts and provide a helping hand to each other. Some of the major startup oriented initiatives are YourStory, NextBigWhat, TechCircle, TiE, The Startup Centre, Startup Saturday etc. The common elements that cuts across these initiatives are events, meetups, online publications, investor meetups etc. Its indeed a crowded space where every initiative is trying its best to build a strong network of entrepreneurs and support them.

Recently, I came across this new initiative called denture Capital floated by Manu Srikumar. I have known Manu for last couple of years. Once over a casual chat on one of the social networks, when he shared the news about him having quit Doctor’s Circle. However, he quickly added that, he would soon return with an exciting project. And weeks after, with no further surprise, it was denture Capital. Unlike other publication outlets, he has taken a very different route by creating short videos, featuring him, where he almost plays the role of a standup comedian, but conveys all recent updates from the entrepreneurship world. Manu through his videos has featured startups, shared updates about funding and lot more about startups in the country. Recently he did a crazy video with Shraddha Sharma, Founder & CEO at YourStory, which can’t be described, but has to be viewed!

Liked the video? Now, let’s move on to know more about denture Capital from the man himself

Explain what is denture Capital in 140 characters! ?

denture Capital is a weekly show on startups. The brain tonic for the upstart!

What is the vision of ‘denture Capital’?

To be the most loved show on startups.

What are three things that an entrepreneur can expect from ‘denture Capital’?

He/she can have a good time and laugh on a Friday evening, get featured if he/she is doing good work and keep updated on things happening around him/her.

How is ‘denture Capital’ differently positioned with respect to other startup/entrepreneurship oriented communities and initiatives?

While startups are different from the corporate, startup media still remains corporatish. We want to present it startupish.

What were your thoughts behind launching a series of video content for entrepreneurship space?

Content consumption patterns are changing. People are watching more and more video. We wanted to do a show around this that people love and look forward to. We also felt our audience will definitely have some takeaways from watching the show.

Tell us something about the jovial tone all ‘denture Capital’ videos are based so far. Will you continue to do so in future? Do you sense a challenge in sustaining this tone for long term?

denture Capital is a refreshing take on startup news and parody. More than jovial, we try to keep it simple and easy to comprehend. In the process, we add a lot of fun. Yes, we will continue the same tone for the show.

We are inherently funny people! I don’t think it will be difficult sustaining the tone.

Was it a conscious choice of not launching a website first? If yes, what’s your strategy behind it?

I think the goal for any company should be to do an MLP, a Minimum Lovable Product. Work on things that are your core. Though a website is definitely up on the cards, our initial goal was to see if our videos are loved by the audience. Now that we know they are, we will build a website.

Plus, since we are in distributed content, we exist where our audience hangs out. So, our focus will be more on YouTube, Facebook, Snapchat, Twitter and other forms of new media.

What’s the thought behind a lowercase ‘d’ and an uppercase ‘C’ in ‘denture Capital’?

To get people thinking! Look, we made you think because we did this differently.

Are you keen on hiring (or looking for contributors) and expanding the team? If yes, in what profiles?

We look for Hustlers. We believe skills can be taught. We don’t mind hiring Hustlers and then training them on video production, community engagement and other skills that we will need in the future as we grow.

Loved the concept? Go, now and subscribe ‘denture Capital’ on YouTube and don’t miss the next video from them! If you intend to join Manu’s gang and contribute, connect with him on Twitter or LinkedIn.

Thank you Manu, for your kind gesture to share details about ‘denture Capital’. I am sure ‘denture Capital’ would do wonders in the weeks to come. All the best!

Jungle Book Movie 2016

10 Key Corporate Lessons from Jungle Book Movie

Is Jungle Book movie just kids’ movie? I thought so before entering the movie hall. But, once I walked out, I realized it had few learning for us adults as well. In fact, I could draw a lot of parallels between jungle situation and corporate environment. In each of the animal characters, I could visualize a type of person we often meet in our daily lives at work.

1) Register the tricks shared by mentors: The Jungle Book movie opens with the race between Bagheera-The Panther and Moghli, which Bagheera wins. Though Moghli is disappointed at losing the race, he ends up learning the key lesson about Dead Trees. Well, many of us would have assumed that shot being ‘just a perfect opening’, while little did we realized in the beginning that this lesson would play a crucial role in the climax of the movie. Moghli remembered the trick and leveraged it to win the battle against Sher Khan. It’s a classic learning for young professionals that they should not only learn the tricks shared by mentors, but also register them firmly in their minds. Who knows, those tricks might come to your rescue a decade later!

2) Show team spirit not only during good times but also during crisis: There were numerous instances in the Jungle Book movie where team spirit was displayed. We all enjoy our happy-go times in corporate celebrating each other’s birthdays, team accomplishments, etc. But, the key lesson the movie tries to drive is to maintain the team spirit even during crisis situations like the Water Truce instance or the final battle against Sher Khan, while all animals got together to fight the beast.

3) Look for the dependable savior around and hold on to them: Let’s admit, it’s tough to find such a mentor in today’s professional life. Yes, but its not impossible! We just have to be careful in evaluating people and not get swayed by the fancy degrees one has, or the higher numerical job experience one flaunts. More than these tangible elements, what we all look for in a dependable savior like Bagheera-The Panther, is a person whom we can trust at all times, and whom we can depend on relevant and valuable advice.

4) Beware of people who might deceive you: Oh, we all would have encountered one such person in our lives like Moghli had with Kaa-The Snake, in the Jungle Book movie. We need to be extra vigilant from such people who possess sharp skills to deceive people in their own game. Though, this is tough to have a skill, we should regularly train ourselves in evaluating people whom we interact and beware from such people.

5) Negotiate smartly: Corporate life is all about negotiations with clients / colleagues / superiors. The Jungle Book movie beautifully exhibited couple of trade-off situations – Baloo-The Bear’s negotiation with Moghli to get him honey from high rocks, King Louie’s negotiation with Moghli to get him Red Flower (fire), Sher Khan’s negotiation to get him Moghli himself. Only one of these three negotiations materialized, while the other two had to meet fatal end. Negotiation is one of the key skills that modern day professionals are expected to have, irrespective of the job profile they are in. We professionals need to gradually inculcate this art and excel at it.

 6) Avoid stereotyping: Just because few men caused fire in the jungle, Sher Khan-The Tiger assumed Moghli’s father also to destroy the jungle. Sher Khan-The Tiger, in the Jungle Book movie attacked Moghli’s father and killed him just as he had stereotype about all human beings. We often stereotype people based on their caste, religion, college etc. Its a great lesson for all of us to avoid stereotyping and judge the situation based on its merit.

7) Capitalize on limited resources: The Jungle Book beautifully showed how Moghli made the most of limited resources that were available to him. Many a times in the corporate we face situations where resources are limited and we have a steep milestone to be achieved. One should not put down the towel citing limited resources as a reason, but should work around them and achieve the end objective.

8) Don’t aspire for false pride: There is a huge difference between aspiring for false pride and working towards success relentlessly. King Louie – The Bandar King in Jungle Book movie aspired to become powerful by claiming the red flower (fire), as he thought it to be the key ingredient of being powerful. Success doesn’t come easily and it definitely doesn’t come from imitating the other’s tricks. Even if you imitate you got to understand the relevance of those tricks in your situations. We need to craft our own success path instead of trying to find shortcuts from other’s success.

9) Avoid over-confidence: Sher Khan-The Tiger in the Jungle Book movie had enormous over confidence about this strength. He thought he would easily win over the young kid. However, the battle was won by the kid. Many of us tend to be over confident once we reach the zenith of our career. This learning mostly applies to all senior leaders who think they have achieved their highest point in the career and can’t be brought down. Well, it’s a big mistake. One should never underestimate the younger generation and their capabilities to surpass us.

10) Show loyalty: In the Jungle Book movie, though Moghli realized that he didn’t belong to the wolves race, he chose to stay with them. As soon as his life was in danger, he could have easily moved to the village and saved his life. But, he chose to fight the situation and always considered himself to be one amongst the other animals in the jungle.  We professionals too need to show our loyalty towards our organizations. However, the key aspect of loyalty is that it should flow from both sides. Like, in the Jungle Book movie, even animals showed love and respect to Moghli. Similarly, in reality organizations need to respect and appreciate their employees and not treat them just as replaceable resources!

Usually in such movies (like Life of Pi), we appreciate the cinematography, while most of us ignore the message that the movie makers are trying to convey. While I was watching the movie, I could relate lot of characters to people around me in corporate and personal situations.

I hope you would find these lessons to be useful. Did you have any other lesson from the movie? Please share in the comments section below.