2011 – Most eventful year of my life

By   January 2, 2012

I have always wondered and questioned myself in the past, ‘what did I achieve in my life?’. This question has always bothered me. Even after completing engineering, post graduation, attaining job, I was always skeptical about the contributions I have made to my life. Though, there were one or two instances in the past made me happy, it was 2011 that brought me many such eventful instances that I would relive and cherish throughout my life. Some of them were from professional life, while there was one big personal event that made me joyful, when I became father of a baby boy on 12th August.

My grandfather was a Tamil poet and had authored numerous books. I was always inspired by him and had a dream of writing a book. This dream came true in 2011, when my co-authored book, Social Media Simplified hit stands to be specific online book retailing websites. It was an enthralling experience to author a book on such a recent topic. Many people did comment that such books are useless in long term as this field is evolving fast. But, we both thought that it was more of an eye-opener activity for community at large, who were still unaware about the prospects of social media. Without a formal book launch function and any offline marketing activities, book sold close to 1,000 copies, which was a satisfying experience. Moreover, I dedicated this book to my grandfather which reaped me utmost satisfaction.

This book gave me three opportunities to be a guest speaker on varied topics related to social media. First, opportunity came from the home grounds, i.e. Management Development Institute, from where I am pursuing my doctoral program. This session was for executive MBA students who had an average work experience of about 6.5 years. The purpose was to enlighten them about the usage of social media for varied purposes of business management activities. I delivered a talk on the topic, ‘Demystifying Social Media’.

Demystifying Social Media

Second, opportunity arrived when my ex-colleague at IIMA, Nivedita Sharma invited me for a guest session for her Brand Management course that she taught at Symbiosis Institute of International Business. The students had experienced community building exercise for a month where student groups created community and built engagement on them for about a month. So, my task was to review their activities and share insights on building brand community via social media.

I received third opportunity from another friend, Kalpana Chauhan who invited me for a guest session for her CRM course that she taught at Fortune Institute of International Business. The students had experienced community building exercise for a month where student groups created community and built engagement on them for about a month. So, my task was to review their activities and share insights on building brand community via social media. My role here was to educate students about Social CRM.
Well, doctoral students have an inherent pressure to publish in peer-reviewed research journals as part of their program. I could manage to get following publications this year, for which all hard work was done in 2010:

I have authored in past about 17 case studies on various management topics, but all were based on secondary data sources . The OSSCube case study listed above was my first case study written on primary data. The 2nd case study on primary data, Social Media Content Strategy at Ayojak was adjudged fourth best case study in the ISB Case Study competition, 2011.

After completing doctoral program, candidates are generally expected to join academics and get involved in teaching profession. Though, I have hardly taught in the past, I was invited as guest speaker to address 1st year PG-HR students about Qualitative Research. Though, I was nervous in the beginning, the session went well and I learnt a lot about teaching.Demystifying qualitative research

The most relieving feeling arrived on 5th August when my thesis proposal was approved. Its one of the key hurdles in a doctoral program, which most of my doctoral program friends would easily relate to.
The very next week, i.e. on 12th August arrived the moment of my life, when we were blessed with a baby boy.
It was an indeed action packed year, when I look back. Hope, 2012 brings at least similar fun, if not more.
Happy New Year!

9 Comments on “2011 – Most eventful year of my life

  1. Soniya Vishwakarma

    Dear Anandan ,
    I see you your future is really very bright yar..

    kudos to you,
    Soniya Vishwakarma

  2. Dimple patel

    Hey anandan feels so great to read abt your research and your blog… Feels so proud that your colligue has achieved so much and doing so gud … Keep up the good work… I am sure your progress will multiply in 2012 .. God bless u always…

    Love n luck
    Dimple..

  3. Anandan Post author

    Thank you Dimple for your wishes. Thanks for reading this long blogpost.

  4. Sudha Menon

    Dear Anandan,

    It is really wonderful……I am overwhelmed …..keep the spirit up always……….. You can make 2012 better…far better. All the best to you,Pheba and Jeevan

  5. Bindhu

    Hi Anandan,

    U r doing really gud. All the best for a bright future.

    Bindhu

  6. Neepa

    Awesome.! Great job Anandan.! It really is a proud moment..

    All the very best for a bright future Anandan.

    Best Always
    Neepa 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *