We have often heard from social media experts, read in blogs how one should be an active listener on Twitter. Many people really don’t realize the power of listening on Twitter and just consider those tips to be a “gyan” from social media gurus. I am here to share my real life experience of how I got benefited by listening actively on Twitter. Just read on, and hope this blogpost motivates at least some of you to practice listening of Twitter.
NASSCOM organized a one-day Social Media Summit on April 29, 2011. I was aware about the event a month ago, through one of my friend. So, I regularly made it a habit to check the website and keep myself updated about the agenda, speakers who were to address and so on. No doubt, its a tiring job to reach a website, look for information (you know its really tiring in this social media world). While one of such visits to their website, I noticed that NASSCOM had announced the official hashtag of the event as #nasscom_sms in the “Overview” section of the event website. I was simply relieved having noticed this. Later on, I just created a new stream in my Hootsuite dashboard on #nasscom_sms and started following all updates about the event. Now, I didn’t have to visit their website regularly. I had all updates related to the event flowing in my Hootsuite dashboard stream, and I started listening them since many days before the event.
One, fine day I saw the following update in the #nasscom_sms stream –
Wow! It was a great opportunity to answer a simple question and win a pass to the event. No, doubt I noticed this tweet a day later and immediately replied to them. My reply tweet was –
Was I the only smart person listening to Nasscom’s hashtag? No, there came another tweet from @dotmanish the very next day. He too, was trying his luck and here is his tweet –
So, there were now two guys in race for the free pass to attend the event and guess what?? Here, came the surprising announcement –
Wow! So we both won a free pass, probably our efforts to listen actively on Twitter was rewarded. Here are the takeaways for the reader –
- Hashtags are a powerful search keywords on Twitter
- Look for hashtags that are relevant to your interest
- Twitter as considered to be an ideal broadcasting platform is a half-baked truth. Twitter could be an ideal listening / search platform (many people consider it to be the 2nd largest search engine after Google).
- Brands trying to build conversations need to make use of relevant hashtag and make a clear announcement of the same, so that people start following the particular hashtag.
Hope, now you don’t have second thoughts on listening actively on Twitter…So just go ahead and start listening!!!
Acknowledgement: Thanks, @dokito for floating such contest and providing me an opportunity to witness the event