Monthly Archives: May 2011

How to build personal brand using LinkedIn Answers

If marketers can use social media for branding purposes, have you ever thought why can’t you as an individual build your personal brand using social media? There are multiple platforms on which one can build his/her personal brand. Some artists do it through YouTube, some technology geeks make use of blogs to build their personal… Continue reading »

Would such Facebook ads help brands achieve their objectives?

Facebook’s revenue through ads for the year 2010 were around $1.86 billion and industry reports indicate it to reach around $4 billion in 2011 and $5.7 billion by 2012. These figures clearly indicate the confidence brands have in Facebook ads. However, are brands benefiting enough from these Facebook ads? How well are brands leveraging them?… Continue reading »