I started using social networking websites since 2007. Since, then I have been following the domain as a researcher and always wondered how this new media could be used for the business purpose benefitting both marketers and customers at large. My curiosity to understand the domain increased day by day and that’s how I chose this domain for my PhD thesis. After moving to Gurgaon for my PhD program, I had couple of opportunities to attend social media conferences, tweetups and bootcamps, which helped me further understand this domain. Then arrived the most fascinating moment of my life, when I alongwith Vijayendra Haryal penned down first social media book from India, Social Media Simplified. This book, provided me the first opportunity to deliver a talk on social media.
I delivered this talk (last month, yes this is a much delayed post!!!) to about 20 National Management Programme participants of Management Development Institute. The participants had work experience around 6 – 7 years and were from some of the leading companies like Cognizant, Infosys, HAL, Lehman Brothers, TCS and Arvind Ltd etc. The participants were eager to know the importance of social media for business and professional purposes. The talk majorly covered following topics:
• Media Evolution
• Social Media Facts: Indian Context
• Consumer Buying Process in Social Media Era
• Common Myths about Social Media
• Case Studies
The case studies focused on varied business areas like –
• Distribution channel management – Hippo
• Crowdsourcing – SheepStop & Teesort
• Recruitment – Shell Careers & Capgemini India Careers
• F-Commerce – Farm2Kitchen, Tide & Gillette, PVR Cinemas
After the talk I could sense that still the understanding of social media is restricted to creating a presence on social networks rather than creating engagement with the stakeholders. Moreover, enormous potential of social media (beyond marketing) to enable varied business activities is unknown amongst many people.
It was my first talk, truly enjoyed it and made a few new friends!