Monthly Archives: January 2012

How leading management institutes in India are using Facebook

How leading management institutes in India are using Facebook

Kalpana Chauhan and I recently presented a research paper at International Conference in Marketing organized by IIM – Lucknow. The focus of paper was to understand content strategy on Facebook pages of some of the leading management institutions in India. We analyzed firm generated content of four institutions’ Facebook pages – IMT Ghaziabad, IIM-Calcutta, MDI-Gurgaon & XLRI-Jamshedpur…. Continue reading »

Evaluating Peers in Knowledge Intensive Businesses

Evaluating Peers in Knowledge Intensive Businesses

Since beginning of my career, I have been associated with some leading knowledge organizations of the country. The inclination I have towards knowledge domain always spurs in me varied concerns about the knowledge industry. Last year, I attempted a blog on ‘Rewarding Knowledge Workers’, which was very well received.   After about 9 months a… Continue reading »

2011 – Most eventful year of my life

2011 – Most eventful year of my life

I have always wondered and questioned myself in the past, ‘what did I achieve in my life?’. This question has always bothered me. Even after completing engineering, post graduation, attaining job, I was always skeptical about the contributions I have made to my life. Though, there were one or two instances in the past made… Continue reading »