Monthly Archives: April 2012

Can ‘Talking About This’ be greater than No. of fans on a Facebook page?

Can ‘Talking About This’ be greater than No. of fans on a Facebook page?

Brand owners / managers are often concerned about the right metric to assess how effective is engagement on their Facebook page. Facebook does provide a range of exhaustive metrics as part of Facebook Insights, but one of the key metric which is visible to every fan nowadays is ‘Talking about this’. This basically provides figure… Continue reading »