Monthly Archives: September 2012

Academic research avenues in Brand Communities

Brand community is the term which I am living with for the last three years. It simply means a group of people who are connected to a brand, irrespective of whether they have purchased it or not. In earlier times, brand communities were formed in offline world which required gathering of brand enthusiasts at a… Continue reading »

Brand associations with festivals on Social Media

Brand associations with festivals on Social Media

Festivals are a good time for brands to generate some engagement on social media. I won’t feel shy to share my opinion that some brands literally wait for festivals to share a visually appealing image and hope for the engagement through it. The next few months in India would be full of festivals, starting with… Continue reading »

Leveraging Social Media: A stakeholder perspective

Leveraging Social Media: A stakeholder perspective

Many brands when decide to establish their presence on social media, most often the only stakeholder that they think about is “customer”. Well, a brand isn’t built / spoilt just because of only this stakeholder. Every brand has variety of stakeholders like suppliers, employees, PR firms, rating agencies, social community, competitors etc. Hence, I believe… Continue reading »

Promptness & Relevance: PR mantra on social media

Promptness & Relevance: PR mantra on social media

Time and again this amazing micro-blogging platform, Twitter has stumped me with its aura. I simply keep on falling in love with it every other day for being so informative and agile. Really the agility of the platform keeps you on your toes, more so if you are an entrepreneur trying hard to make your… Continue reading »

The art of teaching MBA students: My learning at ISB, Hyderabad

The art of teaching MBA students: My learning at ISB, Hyderabad

Teaching is a natural progressive profession (in most cases) for PhD students., Although the doctoral programs are designed to enable a person with adequate research and domain knowledge, rarely this program infuses teaching skills. Candidates generally learn the art once they are in the profession by experiential learning or by observing and discussing with their… Continue reading »