Monthly Archives: October 2012

How should brands effectively leverage LinkedIn?

When it comes to building a community around a brand, the most obvious channel that comes to the mind of a marketing manager is Facebook, obviously due to its sheer size and popularity. This might be a perfect choice for a B2C brand. However, according to me for a B2B brand it would be more… Continue reading »

Twitonomy: An impressive Twitter analytics tool

Twitonomy: An impressive Twitter analytics tool

I have in past tried many Twitter analytics tools like Tweetstats, TwitterCounter and Followerwonk etc., however none of them awed me as much as Twitonomy. Thanks Neha for exposing me to this tool. The moment I logged into this tool, I was simply impressed with the UI, the depth of information that this tool provides free of cost and most… Continue reading »

Where can you add value as a Social Media Manager/Executive?

Where can you add value as a Social Media Manager/Executive?

A typical social media manager working in an agency is responsible for managing the social presence of number of brands as part of his/her job profile. He/she is often caught in a catch22 situation of whether one should either focus on project based objectives set by agency for which he/she is working or the long… Continue reading »

My short lived entrepreneurial journey!

I hope many of you read my blogpost on 30th June about my professional career being at crossroads. Well, it was (yes, was!!) an entrepreneurial journey with lots of learning which came to an end by July 31st! If you are thinking whether it lasted only one month, then “no” is the answer. It was… Continue reading »