Monthly Archives: February 2013

Valentine’s Day Facebook Contests in India

Valentine’s Day Facebook Contests in India

In my last blogpost “How to Organize Social Media Contests?”, I discussed about few tips that brands should consider while organizing contests on social media channels. And as promised in that blogpost, here I am going to discuss about few Valentine’s Day contests that brands organized. I selected four brands at random – Bluo, Durex,… Continue reading »

How to Organize Social Media Contests?

How to Organize Social Media Contests?

Thanks to the numerous festivals and events or even otherwise, contests have been a major weapon for brands to ‘supposedly enhance customer engagement’ on social media platforms. Well, I am not completely opposing the usage of contests for social media however; the way they are implemented by few brands is definitely questionable. It is impossible… Continue reading »