Monthly Archives: April 2013

Coca Cola spreading Happiness & Social Message through ‘Haan Haan Mein Crazy Hun’ Campaign

Coca Cola has been one of the favourite brands for both consumers and marketing professionals. The brand has always carved its way through the clutter and has made its mark on the target audience through various novel communication messages. I am (Probably you too are!) very impressed with their new series of ads that focus… Continue reading »

The Indispensable Content Mirage & Internet Economy

Communicating in an effective manner with one’s stakeholders has been a challenge for brands for years. This challenge has further complicated with the variety of digital marketing developments. The objectives of each digital marketing aspect require a well-thought out content strategy. Content could be in the form of text, image, video or in combination of… Continue reading »