Monthly Archives: June 2013

Shame on brands that violated copyright law on #WorldMusicDay

Shame on brands that violated copyright law on #WorldMusicDay

Brands eagerly await for some special days that are well-known across a larger target audience. Some of these days include World Environment Day, World Education Day, World Technology Day, World AIDS Day, World Health Day and so on. Yesterday (21st June) it was World Music Day and as expected most of the brands jumped into… Continue reading »

Interview on ‘Why Businesses Must Consider Social Media?’ with Vyapaari.in

It is always fun and a proud moment to be interviewed by someone. Recently I was interviewed (by email) by Vyapaari.in an online media property that publishes various informative news, discussions, blogposts, product reviews etc. that are helpful for startups, and small & medium businesses. The theme of interview was Why Businesses Must Consider Social Media?. … Continue reading »

Are brands fooling themselves by organizing Twitter contests?

Are brands fooling themselves by organizing Twitter contests?

Contests and social media have ‘almost’ become synonyms these days with the frequency at which brands are organizing contests on social media platforms. Not a single event is missed out! Whenever there is any occasion, some or other form of contest is organized on Twitter. Gone are the days when contests were thought be ‘one… Continue reading »