Monthly Archives: August 2013

Indigo Airlines Takes Off its Twitter Journey in Style!

While many brands are contemplating, whether to be present on social media or not, the rest are jumping into the bandwagon and making most of it. One of the most common inhibitions amongst brands in adopting social media is fear of complaints / grievances from the customers. However, it all depends on how you as… Continue reading »

Social Media Myths & Realities of SME firms in India

We have often come across this question – Is social media meant only for larger brands? or a variant of it Can all brands leverage social media? The basic contention is that unlike mainstream media, social media doesn’t require deep pockets to start with. Any brand can embark on this journey with an investment of just… Continue reading »