Monthly Archives: September 2013

Social Media Ecosystem in India: My point of view on Brands, Agencies & Users

Social Media Ecosystem in India:  My point of view on Brands, Agencies & Users

Recently a very good Twitter pal of mine, Ankita Gaba expressed her views about the state of social media industry in India on Social Samosa. Her blogpost titled, Latest practices that are spoiling the Indian Social Media Industry highlighted few aspects that appear to be right on face of it!!! However, I having been in… Continue reading »

Why Hero Motocorp’s five year warranty message doesn’t appeal me anymore!

Why Hero Motocorp’s five year warranty message doesn’t appeal me anymore!

I was recently going through a document titled, ‘How Social Interactions Enhance Customer Engagement Processes’ and came across this below graph that details the reasons why organizations are motivated to invest in Social Intelligence Tools. I am sure many of you would be aware of these tools, but in the interest of larger audience, let… Continue reading »