Monthly Archives: October 2013

Get Cashback on all Online Shopping from

‘Shopping’ – the one term that would bring a million dollar smile on all women and the term that most men dread of (I am not a chauvinist!). Some people enjoy going for a shopping with entire family, while some prefer doing it alone. A few decades back shopping involved family outing, visiting numerable shops… Continue reading »

Five Major Pillars of Marketing Analytics

Being a Fellow student in marketing domain, Marketing Analytics has always remained an area of interest to me. Though, didn’t pursue a career in that field, I was introduced to this domain during my doctoral program and found it very useful for the marketers. Once, I joined the social media related work profile, I started… Continue reading »

Should CXOs participate actively on social media? – A case study of

We have read the debate many a times in the past if CXOs should participate actively on social media. Many have a viewpoint that they have better things to do for their organization and they can’t be active and so on. But, on the other side we also get to hear about extensive social media… Continue reading »