On 5th February’2014, the one name that ruled the minds of majority of people on this earth, was Satya Nadella, the newly crowned CEO of coveted technology company, Microsoft. Since the first week of February, the news reports were full of speculation if his name would be finally announced for the responsible and glamorous position. As soon as, his named was officially announced media started publishing content about his past, few bytes were received from his friends, colleagues, teachers etc. The news kept buzzing across the World and everyone wanted to know, a little more about this young spectacled guy who surpassed the ‘glass ceiling’ and reached the dream destination. How did this soft spoken and shy guy respond to all these things?
First, he wrote an email for all employees of Microsoft. Then, came the major activity, when he made this tweet after four years of his last tweet.
No wonder, Twitteratis immediately gave him a rousing welcome which reflected in about 6,500 retweets and the number of favorites inching 5,000 mark in about 17 hours of his tweet. The story doesn’t end there, his follower base increased by approx. 5,833 times (till this blogpost was written) and crossed the 89,000 mark, which is evident in the graph below.
If you are a Twitter novice, two questions would strike your mind:
1) What made him tweet after a gap of four years?
2) Who is going to benefit from his tweets?
I will address both of these questions below:
1) Twitter is no more a land of just Bollywood / Hollywood celebrities, politicians, sportspersons, musicians etc. Business tycoons, CXOs are taking this platform seriously and are willing to engage with their community. The importance of this phenomenon is very well evident from the fact when lists like this are published by various bloggers. It is no more a question if CXOs should actively engage on social media. I feel Satya now having been crowned with a responsible position, realized that its time for him to get closer to the community around him.
2) Assuming that he is going to be reasonably active (considering his long hibernation) on Twitter, it is a matter of debate to identify the beneficiaries of his tweets. Before that, can we step behind for a moment to understand who are his 89,000 odd followers? They could be – technology mavens, journalists, bloggers, young geeks, end customers, business partners, so on and so forth. How can he cut across the community and tweet something that interests to most of them (if not everyone), especially when he is a CEO of a not-so jazzy technology product firm, unlike Richard Branson? A corollary thought should be, what are these thousands of followers expecting from him? Some would expect him to tweet exciting developments at Microsoft, may be sneek peek of some amazing technology / product, an interesting technology oriented blog (as he is an avid reader), few motivational quotes, catchy sentences from the books he reads or a vine video of something at Microsoft.
The answer to second question can only be best speculated at this moment. However, it is highly encouraging to see how CXOs of global firms are taking Twitter seriously and sensing the enormous engagement opportunities that this platform provides.
Let’s hope that Satya doesn’t repeat history of his Twitter journey and keeps us hooked to his tweets. Congratulations Satya!