Monthly Archives: May 2014

My Parting Words for the Awesome ZenithOptimedia-Resultrix Gang!

The short journey that commenced with ZenithOptimedia on 1st August’2013 will end today (6th May’2014). Every organization we work with makes us a better human being and a better professional. Without any doubt, I would agree that ZenithOptimedia has made a substantial value addition to my career and to me as a person. The ecosystem of the organization was truly professional. Any work environment becomes more enjoyable if your colleagues around are good at heart and make the environment lively. I was blessed to be in one such environment and soon I would miss every moment invested here. While I am bidding adieu to this organization and the amazing people whom I shared time, here is a token of love for each one of them:

Mahauli alias NehaNeha Gupta

This ever smiling lady is always in search of a ‘masala story’ that she can amplify and create a ‘mahaul’ on the floor and hence she is called as ‘mahauli’. Most unforgettable part about her was when she chooses a cabin to make a client call and talks in such low pitch that we all sitting outside could clearly hear the entire conversation! Will miss all your favourite dialogues –  ‘yeyyy’, ‘anyone, anyone, noone’, ‘paapa’, ‘Sammetle’ and ‘Aanandan Sir’!

 

Bhola alias NikitaNikita Bansal

What to say about this splendid lady. Though being youngest of the lot, she truly has a charming personality and garners all attention with her witty (& naughty) comments during conversations. In initial days of my joining, I thought this girl to be very innocent, however was exposed to her true colours once I started interacting. A true show-stopper be it lunch/tea breaks or on the dance floor. My only wish for her would be to keep smiling and entertaining people around you. May you be blessed with best of the professional and personal life.

 

Bua alias Ashish20140223_083416

The charming guy with chubby cheeks is famous on the floor as ‘Bua’ and don’t ask why so! Few things are better unsaid! He is the one guy who is responsible for all the chaos and noise on the floor. Also, he is known for his tour planning skills. Every alternate day he would come up with a plan to visit Manali / Shimla / Goa / Bangkok. The famous duel over all tea and lunch breaks was his PJs in Hindi and the naughty conversations he engages everyone with! Hey dude, be cheerful and keep spreading smiles around. You have got a rare gift from God!

 

Manager alias PraveenPraveen Sammetla

Ever busy guy who remains engrossed in work was called as ‘manager’ to me. Truly appreciate the commitment he showed in every task and the manner in which he took ownership of situation. I would call him as a silent bomber, who would make a silent but high impact comment during our breaks. The soon to-be bridegroom is all excited these days either shopping or booking accommodation for his honeymoon. Hey dude, you have been a superb colleague to work with and I definitely look forward to work with you  again in future. Wish you a splendid married life 🙂

 

Mote alias NakulNakul Khanna

We shared the same alma-mater, i.e. MDI, Gurgaon however hardly interacted with each other about the institute! Isn’t it strange? All I have seen this guy doing is either gulping down some favourite food from the snack boxes his mom prepared or attending phone calls to convince / thrash a publisher about the campaign. Though he is a gem of a person by heart, I always wondered why his hands were ever ready to break a pen, tear a sheet of paper or stamp the desk with a rubber stamp around! The one irritating thing about him was his loud ringtone, irrespective of what it was, it sucked specially because of the frequency at which it used to ring. But, that should tell you how busy and responsibly this guy worked. Would definitely miss the ‘logical PJs’ he threw at us.

 

Preggy alias SaurabhSaurabh Srivastava

He earned this nickname thanks to the bulging tummy he owns! A die-hard  fan of atta maggi, chicken and ‘neat whiskey’. We got closer towards the end, but his daily tantrums of checking my lunch box would be missed. Hey champ, I understand ‘neat’ has a connotation of cleanliness, but dude, many a times, a ‘mixed’ one is less harmful. Do care of your health, it’s the precious property you own!

 

Guru Sir alias GurpreetGurpreet Singh

The loud greeting Sardar when walks on the floor would sound to be a rigid and tough nut to crack but when starts to speak, turns out to be an equally soft from heart. A true taskmaster who knows his business in and out, impressed me a lot right from the first day. His kiddish facial expressions, mischief of snatching money (but returning it later) from anyone’s hand and immaculate sense of humor are tough to forget. Sir, somehow we both share the same style of managing the team, which I have rarely encountered. Definitely have learnt few soft skills from you and would implement in future.

Sanky alias Sankalp

Wohoo! Meet the most eligible Sankalp Kaushik bachelor on the floor and the topic of fun for us for almost every other day. He was the first person whom I met and interacted after joining ZO and was flattered by his skills. He is a damn good ‘convincer’ with good sense of business and not to ignore his impeccable Hindi poetry skills. Every moment spent with him in office, at his home or on cricket ground will be ever cherished for all the fun we had. We have had many beautiful and nasty moments, but in short I would say, I have found another better human being in my life, whom I can talk to in any time of need. The one thing I learnt from him was the extent of patience one could develop in oneself, inspite of being crucified daily (almost every hour) by any and everyone on the floor!

I couldn’t share much time with the newbies of the gang – Ashish Singh, Taranjeet, Arpana & Disha. I am sure you guys would have best memories being part of this b*****d team 😉

Here’s the roadies salute to each and everyone of you. Every moment with you would be cherished forever!

You all have asked innumerable times whether I would miss you all or not. I suppose this blogpost answers it and loud enough!

10 mistakes of Rajnikanth’s Twitter launch for the movie Kochadaiiyaan

There would be hardly anyone on this Earth, or may be in this universe who hasn’t heard about the superstar Rajnikanth. He has been amongst us with this exemplary movies, email / facebook / Twitter / whatsapp jokes. He once again made it to the news though for negative reasons, thanks to the digital / social media agency that launched him on Twitter for his upcoming movie Kochaidaiyan. No wonder, the news spread like wildfire and caught attention of not only Twitter users but also mainstream media. However, the agency mis-handled this campaign, sadly Twitter India also joined the spoilsport and more importantly Rajnikanth made a huge mistake. Here, are the ten mistakes of this campaign that became famous for all wrong reasons:

1. Using the same account that was created an year ago

The account @superstarrajini was created a year ago and the agency conveniently thought to reuse the same account. Little did they think about the history of the handle.

 Rajnikanth Twitter handle2. Non-personalized first tweet

If you are a true Rajnikanth fan, you would know the manner in which he addresses the audience from his heart. The first tweet looks so crafted and has no personal touch, that Rajnikanth offers to his fans in real world.

Rajnikanth on Twitter

 3. Automated replies

There couldn’t have been a bigger crime than this. Agency simply started automated replies. This completely defeated the underlying principle of social media. How could the agency afford to even think of automating replies from a celebrity’s Twitter handle specially of the stature Rajnikanth! Have you ever seen Amitabh Bachchan’s Twitter handle doing that?

 4. No personal interaction by the superstar

The replies were standard and with no personal involvement and clearly looked to be automated. It would have helped if the superstar was asked to be personally involved at least for few initial tweets.

 5. Deletion of tweets

By the time the negative force gained strength on Twitter, the agency seems to have realized its mistake and instead of learning from the mistake, they made another unpardonable blunder of signing up with @Tweet_Delete and started deleting the tweets. Little did they knew that all numbers were already captured by tools and deleting tweets was only going to further damage them. As of this morning all the tweets have been deleted and now it shows just the one introductory tweet from Rajnikanth. Truly, this would have been the last blunder I would have committed had I been at their position.

 6. No personalized movie poster

The objective in the replies was to share the poster of the upcoming movie. If at least the poster was customized with the receiver’s name or Twitter handle, it would have more sense, than just tweeting the same poster to everyone. A classic example of personalization was BCCI’s campaign on Sachin Tendulkar’s retirement.

7. No daily / hourly limit ?

Twitter didn’t remain silent but played an equal role in the spoilsport. To the best of my knowledge there is an hourly limit of 200 tweets and a daily limit of 2,000 tweets for an individual on Twitter. How was Rajnikanth’s Twitter handle allowed to exceed this number and yet not blocked?

 Rajnikanth on Twitter

8. How could verified sign be given so early?

The account that was inactive until hours ago, immediately received a verified sign to assure that new people who became aware of the handle, definitely followed the account. Wonder how did Twitter allow that? Was Twitter all excited about Rajnikanth and least bothered about the malpratices the agency was doing?

9. How can Twitter India promote it?

I just couldn’t digest the fact that Twitter India ran a Promoted Tweet campaign to amplify the reach of the tweet from Rajnikanth’s account, inspite of all the bot type of activities were done from that account. I would like to question Twitter, how was this campaign approved?

 Twitter promotion for Rajnikanth

Not only that, the more irritating part was Twitter’s India lead retweeting the above tweet on his personal account. Guys, you definitely lost the respect of millions of social media users in this country.

Rishi Jaitly on Twitter

10. Rajnikanth blindly trusted the agency

This I think was the biggest mistake of the campaign that the beneficiary (Rajnikanth in this case) blindly trusted the agency. This clearly shows that in a country like India not only an agency but a platform of the repute Twitter can be manipulated for personal benefit, as long as the other party is paid.

This instance should be a strong learning for all clients (be it individual celebrities or organizations) that its high time you all educate yourself before landing at the doorstep of an agency. At least have some basic knowledge of the media channel you think to leverage.

This campaign is an exemplar of how an agency can s***w your brand to the core.