Monthly Archives: June 2014

Should brands engage with social media (Twitter) Influencers or Brand Advocates?

Should brands engage with social media (Twitter) Influencers or Brand Advocates?

‘Blogger Outreach’ or ‘Influencer program’ are two common terms that are buzzing these days amongst social media agencies and brand managers. Whatever is the objective – new product launch, store inauguration or sports association, every brand manager these days expects the campaign hashtag to trend, as (yes) it has been accepted in corporate environment as… Continue reading »

Key Takeaways from ‘State of Community Management’2014’ report

Key Takeaways from ‘State of  Community Management’2014’ report

Community Management continues to be the buzzword in the Digital era. Every brand, irrespective of their domain are geared towards one common objective of building a community around their brand. Social media has empowered brands to a great extent to attain this objective. In the race to build the largest community some brands take the… Continue reading »