Monthly Archives: September 2014

Conundrum of Tu (you), Tum (you) & Aap (you)

Conundrum of Tu (you), Tum (you) & Aap (you)

If you have ever faced confusion on usage of Tu / Tum / Aap (English equivalent being ‘you’) while communicating with fellow people in Hindi, this blogpost will interest you. Wish it was as simple as ‘you’ in English which doesn’t factor the age / relation. Being well-versed with three regional languages (Tamil, Gujarati &… Continue reading »

Cashkaro.com Launches Funny TVCs Yet Driving Strong Social Message

Cashkaro.com has been one of my favourite online business model brands that has impressed me in recent times. They recently came up with two TVCs which has been going viral for quite sometime now. Though the pitch that brand made while launching these TVCs was that they are funny and highlighting their value proposition. However,… Continue reading »