Monthly Archives: December 2014

How To Tackle Twitter Hashtag Hijacks?

How To Tackle Twitter Hashtag Hijacks?

It is a common trend in Twitter ecosystem where a brand’s hashtag is hijacked by people at large. What do I mean, by saying hashtag was hijacked? If a brand creates a hashtag to popularize a particular event or product or some major announcement and other Twitter users start referring that hashtag in some other… Continue reading »

Content Marketing Strategy by Google India

The importance of Content Marketing has been done to death. But, fact of the matter is very few brands do it efficiently. In this blogpost, I am sharing the content marketing strategy that Google India has adopted in the past one year. Most of us have watched and admired the Google’s India-Pakistan reunion advertisement. I think many of… Continue reading »