Monthly Archives: June 2015

Did Snapdeal and Amazon troll themselves?

Did Snapdeal and Amazon troll themselves?

We humans are so delighted to see a live brawl happening in our streets / arguments happening between our colleagues in office / politicians spilling venom on each other / journalists dragging each other to the mess. Can you stop for a second and recollect how many such arguments / brawls etc do you remember… Continue reading »

Top 5 learning from Millward Brown Digital Study – 2015

Top 5 learning from Millward Brown Digital Study – 2015

Recently Millward Brown Digital published its 2nd annual Getting Digital Right study, which incorporates inputs from over 400 marketers from brand, media and agency backgrounds. The top 5 takeaways from the study are as follows: 1) Big Data is at forefront – All three marketers (brand, agency and media) rated Big Data to be the most important opportunity. This… Continue reading »