Gone are days when you could just show a Christmas Tree or Santa Claus and wish your target audience ‘Merry Christmas’. These days brands try to leverage Facebook and other social media platforms during festivals. It’s the content centric era and every brand fights it hard to get it right. It has been imperative for brands to connect with their target audience through their value offerings in a customized manner on special occasions. You would have loved some special Christmas wishes from the brands you interact on social media platforms like Facebook, Twitter.
Here are the few best ones that I noticed on popular Facebook pages…
Amul not only came up with full-page print ad in leading newspapers but also replicated the thought on Facebook through this creative video where the Santa Claus face is created with a flowing milk stream.
Paytm goes with a simple GIF, but manages to connect with the services they offer on their website.
This GIF by Maruti is one of my personal favourites. The thought process is very good by displaying all their car models in a single GIF and yet connecting to the occasion.
Samsung Mobiles gets it right with a static image but well designed by showcasing their leading products.
There is no doubt that videos make the highest impact. Faasos, one of my favourite brands came up with this video where they demonstrate their skill of quality food.
Twas the night before Christmas and from all of us here, we hope your days be merry and filled with gooey chocolate cheer! #ChristmasEve with #ChocolateFantasy bit.ly/FaasosFB
Posted by Faasos on Thursday, 24 December 2015
Flipkart wishes its target audience with a simple video but manages to connect with its value offering.
AirAsia India, connects the elements of Christmas – reindeer, Santa Claus and sleigh in a subtle manner and makes its point very clear.
A Merry Christmas and a Happy New year to everyone from all of us at AirAsia! May this Christmas bring a lot of joy and cheer to your family. 🙂
Posted by AirAsiaIndia on Thursday, 24 December 2015
Kingfisher‘s this creative is simplest of all, but the thought process deserves an appreciation.
Housing.com too takes the video route to wish its fans.
Coca-Cola shows how stockings can be used to store Coke bottles. A great connection between the product and the occasion.
Many of us would be aiming to shift jobs post this mid-year appraisal time and Naukri.com connects this situation with Christmas beautifully with this static image.
Zomato uses spoons, knives, forks and a wine glass to build a Christmas tree.
A simple video but the effort that Micromax has put in to come up with this content piece deserves an applause.
Is the Christmas tree by Dell symbolizing cursor? This GIF creative by Dell highlights all products that they offer.
May this joyful festive season fill happiness everywhere. The Dell team wishes all a #MerryChristmas. ? ???? ????????????????????
Posted by Dell on Thursday, 24 December 2015
This beautiful video message by Hyundai looks as if it is full video shoot. Again a personal favourite of mine.
Post Update (3rd Jan’16): Based on the suggestion from Vinay, including Tetra Pak India’s GIF creative to the list:
What’s your favourite from the above? Or in case you came up with some other kick-ass creative, do share it in the comment section.