Monthly Archives: December 2015

15 Cool Christmas Creatives by brands on Facebook

Gone are days when you could just show a Christmas Tree or Santa Claus and wish your target audience ‘Merry Christmas’. These days brands try to leverage Facebook and other social media platforms during festivals. It’s the content centric era and every brand fights it hard to get it right. It has been imperative for brands to connect with their target audience through their value offerings in a customized manner on special occasions. You would have loved some special Christmas wishes from the brands you interact on social media platforms like Facebook, Twitter.

Here are the few best ones that I noticed on popular Facebook pages…

Amul not only came up with full-page print ad in leading newspapers but also replicated the thought on Facebook through this creative video where the Santa Claus face is created with a flowing milk stream.

 

Merry Christmas from #Amul. #Amul Doodh Peeta Hai India ! 🙂

Posted by Amul on Thursday, 24 December 2015

Paytm goes with a simple GIF, but manages to connect with the services they offer on their website.

Wishing everyone a Merry Christmas! May you be blessed with love, peace & joy!

Posted by Paytm on Thursday, 24 December 2015

This GIF by Maruti is one of my personal favourites. The thought process is very good by displaying all their car models in a single GIF and yet connecting to the occasion.

Drive towards peace, love and joy this Christmas. Wishing you all Merry Christmas.

Posted by Maruti Suzuki Swift on Friday, 25 December 2015

 Samsung Mobiles gets it right with a static image but well designed by showcasing their leading products.

May your Christmas trees be as good looking! #MerryChristmas

Posted by Samsung Mobile India on Thursday, 24 December 2015

There is no doubt that videos make the highest impact. Faasos, one of my favourite brands came up with this video where they demonstrate their skill of quality food.

Twas the night before Christmas and from all of us here, we hope your days be merry and filled with gooey chocolate cheer! #ChristmasEve with #ChocolateFantasy bit.ly/FaasosFB

Posted by Faasos on Thursday, 24 December 2015

 Flipkart wishes its target audience with a simple video but manages to connect with its value offering.

We don’t differentiate between naughty or nice. Go ahead, spread the joy. Flipkart wishes you a Merry Christmas!

Posted by Flipkart on Thursday, 24 December 2015

AirAsia India, connects the elements of Christmas – reindeer, Santa Claus and sleigh in a subtle manner and makes its point very clear.

A Merry Christmas and a Happy New year to everyone from all of us at AirAsia! May this Christmas bring a lot of joy and cheer to your family. 🙂

Posted by AirAsiaIndia on Thursday, 24 December 2015

 Kingfisher‘s this creative is simplest of all, but the thought process deserves an appreciation.

We’re here to spread the Good Times and the Holiday Cheer! Season’s Greetings Everyone!

Posted by Kingfisher on Thursday, 24 December 2015

Housing.com too takes the video route to wish its fans.

May your days be bright, and your nights be merry. Wishing you a Merry Christmas, and a happy ending to this great year!

Posted by Housing.com on Thursday, 24 December 2015

Coca-Cola shows how stockings can be used to store Coke bottles. A great connection between the product and the occasion.

This holiday season, share your small moments of joy over some Coca-Cola. #MerryChristmas

Posted by Coca-Cola on Thursday, 24 December 2015

 Many of us would be aiming to shift jobs post this mid-year appraisal time and Naukri.com connects this situation with Christmas beautifully with this static image.

#NaukriSays Merry Christmas

Posted by Naukri.com on Thursday, 24 December 2015

 Zomato uses spoons, knives, forks and a wine glass to build a Christmas tree.

Have a deliciously merry Christmas!

Posted by Zomato on Thursday, 24 December 2015

A simple video but the effort that Micromax has put in to come up with this content piece deserves an applause.

Make Christmas merrier with loads of fun, frolic and gifts! Wishing you all a very #MerryChristmas.

Posted by Micromax India on Friday, 25 December 2015

 Is the Christmas tree by Dell symbolizing cursor? This GIF creative by Dell highlights all products that they offer.

May this joyful festive season fill happiness everywhere. The Dell team wishes all a #MerryChristmas. ? ???? ????????????????????

Posted by Dell on Thursday, 24 December 2015

This beautiful video message by Hyundai looks as if it is full video shoot. Again a personal favourite of mine.

Wishing you all a Merry Christmas. We hope to keep steering more happiness into your lives. #Hyundai #MerryChristmas

Posted by Hyundai India on Thursday, 24 December 2015

Post Update (3rd Jan’16): Based on the suggestion from Vinay, including Tetra Pak India’s GIF creative to the list:

This Christmas spread the warmth of ‘Goodness’ with Tetra Pak India. Wishing you all a #MerryChristmas.

Posted by Tetra Pak India on Thursday, 24 December 2015

What’s your favourite from the above? Or in case you came up with some other kick-ass creative, do share it in the comment section.

Happy Holidays!

Christmas Social Media Campaign by AirAsia airlines!

Let’s look at this interesting Christmas social media campaign by of AirAsia. Most of us would have come across the remarkable Christmas campaign by WestJet in 2013 when they surprised their flyers with gifts at the baggage collection belt. Check out this video for reference, before you read on to know what AirAsia did in Bangalore on this Christmas Day. I and many of you would have wondered if any Indian brand could attempt to do this!

AirAsia surprised its flyers with gifts at Bengaluru’s Kempegowda International Airport on the occasion of Christmas.

Soon the flyers started tweeting about this surprise..

Check out this album on AirAsia’s Facebook page which added to the coverage of this campaign.

Now, let’s analyze and learn what more AirAsia could have done to garner more eyeballs. After having invested enormous resources (read effort, time and money) in executing this first-of-its-kind campaign on Indian soil,  AirAsia could have leveraged social media and PR on a wider scale to popularize its efforts. Even after being so active on social media platforms, I accidentally landed upon this initiative only today (three days post the campaign!). No, I am not saying AirAsia could have invited few ‘influencers’ at Bengaluru KIA and splashed on social media about this campaign. I am sure their agency would have suggested this for sure ;).

Here are my views on AirAsia’s Christmas Social Media Campaign:

  1. Engage Audience: Even though it was meant to be a surprise, it would have been worth to engage with audience before the flight. May be few probing questions could have been asked to the flyers before they boarded flight about the surprise that awaits them on their arrival at destination. Also, once audience received the gifts at the baggage collection belt, those moments could have been captured for a nice post-campaign video. Few of the reactions could have been instantly captured through Vine and shared via Twitter. Live streaming of those moments could have been attempted via Periscope / Meerkat from AirAsia Twitter handle. My basic point is to capture emotions for video content. Videos speak the best!
  2. Campaign Hashtag: AirAsia could have announced a hashtag for this campaign and printed them on the name tags they posted on each gift. It could have been a subtle way for AirAsia to induce gift receivers to tweet / post around that hashtag. Today’s Twitter/Facebook/Instagram generation is very well aware of why and how hashtags are to be used. This could have helped AirAsia generate enormous UGC.
  3. Involve (Tease) Competitors: AirAsia could have tossed a googly at their competitors through social media. Ofcourse it could have been risky but that’s how you get mileage of traditional media when such events ‘get noticed’.
  4. PR coverage: It wouldn’t have been a bad idea at all for AirAsia to have involved their PR houses effectively to get this news covered on traditional media. Did you notice or hear about this initiative anywhere on media for last three days??? At least I didn’t. Let’s take all learning from how e-commerce players in this country involve traditional media for PR (apart from their paid full-page ads). Its imperative for a brand to leverage PR on such important and once-in-a-time opportunities.

Now some food for thought, for digital marketers reading this blogpost. Should a brand copy a campaign? Yes / No / Maybe? I once heard in a digital marketing conference where a speaker said ‘By the time you decide upon an innovative idea, someone else would have already implemented it at some corner of this world’. I go by this view. I don’t say you can’t be totally innovative, but there is no harm in replicating (or copying) a tried and tested idea and localize it to your target audience. However, a brand should always try to customize the idea for its target audience and build upon the idea. Something more can be always attempted and that’s where the creativity comes into picture.

As I said in the beginning when I first came across WestJet campaign, I always felt if any Indian brand could attempt to do it and here we are fast forward to 2015, where AirAsia attempts it. Kudos to the team, but there is always a scope for improvement 🙂

If you had come across any other interesting Christmas social media case study, please do share in the comments section.

Happy Holidays folks!

Content Marketing Strategy by The Economist around New Year!

It’s that time of the year when we all would like to look back. We all would wait for TV channels to air top 10 world news, top 10 sports news etc. Here is an example of how a publishing brand has provided an interactive experience of looking back on their website with the help of interesting content marketing strategy. It’s none other than The Economist. Beginning 1st December, they share one important news per day that was published earlier in the year. Some digital marketers may tag it as a ‘repeat visit tactic’, some may call it as a ‘content marketing initiative’, overall the thought and execution both deserves an applause.

Thought: Shortlist best content rich informative articles (that consist of maps, charts, data visualizations and interactive features) published throughout the year, share it with target audience and bring them back to the website, which is an excellent content marketing strategy.

Execution: Unlike a blogpost with a list of top news items, an element of interactiveness has been very well leveraged. A layer of suspense and hence curiosity has been infused into the effort, which is very good from engagement perspective. A specific page has been created and titled as The 2015 Daily Chart Advent Calendar, which hosts a calendar.

Content Marketing Strategy

Each date’s window is locked and will reveal the content only on that day. So as of 5th December, only five windows (From 1st -5th Dec) have been enabled. When you click on other days, it shows the locked sign.

The Economist promises a new graphic that’s hidden behind the Number 25 window, which will be revealed only on the eve of the Christmas.

The Economist has been doing this exercise year-on-year and you can check their earlier year’s calendars too.

The Economist previous calendars

The major learning from this content marketing strategy campaign are:

  1. No fresh content required for the Christmas campaign
  2. Great thought to re-use existing content
  3. Intelligent way to bring back traffic to the website
  4. Surprise element ensures visitors will revisit website regularly for these 25 days
  5. From engagement perspective it’s a great strategy

This article was originally posted on Digital Defynd.

Brands leveraging #ChennaiFloods to market themselves

Rains have created a havoc scenario in Chennai for last one month. Hundreds lost their lives and thousands stranded. Here came a perfect opportunity for marketers to create a space for themselves in Chennai residents’ minds. It all started with the news that was published highlighting Ola’s contribution to the society. Ola ferried boats free of cost and helped people evacuate from flooded areas.

With the recent spell of rains since 30th Nov, more marketers joined the bandwagon. Here are few prominent brands who are lending their hands to the Chennai.

It is indeed a positive gesture for brands to help Chennai people, but they need to get the message, tone and offering right. If any of the three (message/tone/offering) is perceived to be transactional in nature, it could backfire.

I will keep adding other examples here. In case you come across any brand offering help, please do comment below and I will incorporate them in this blogpost.