Monthly Archives: June 2016

Know why Capgemini India’s Twitter handle was taken over by its female employee

Capgemini India came up with an innovative Women’s Day campaign. We did come across various women’s day campaigns by brands across the World. However, very few would have registered in our mind for long period. Here is one campaign, which I can’t forget for a long time. The campaign was so interesting that I was… Continue reading »

7 Interesting World No Tobacco Day Campaign Themes

World No Tobacco Day is observed every year on 31st May. This year World Health Organization (WHO) appealed all countries to be prepared for ‘plain packaging’ of tobacco products. As per WHO, plain packaging refers to prohibition of logos, brand colours or promotional information on tobacco products. However, WHO is fine with the usage of… Continue reading »