I am currently Associate Director (Paid Media) at Resultrix, a Publicis Media company. In my earlier role I was Senior Manager (Digital Marketing) responsible for Digital Campaign Planning and Social Media duties at HCL Technologies. Prior to this role I was the Digital Lead for Employer Brand at HCL Technologies. I earned this opportunity through an innovative social recruitment campaign called #CoolestInterviewEver run by HCL. Earlier, I was Senior Manager (Social Media) at ZenithOptimediaIndia, a Publicis Media company. I started my career in corporate as a Social Media Strategist at AdGlobal360. At some point, I was a co-founder and content strategist at Turning Trends Pvt. Ltd. I am registered as a Fellow Program in Management (equivalent to PhD) scholar at Management Development Institute, Gurgaon since July’2009. I have been in research domain for three and half years during my early career days, prior to joining my doctoral program. I have published research papers, case studies and also co-authored a book. My research interests are in social media domain areas like brand communities on social media, social media strategy, content strategy, social media RoI. This blog is meant to share my thoughts on above listed topics. I am an amateur blogger, so I keenly look forward to your feedback on my blog posts. I look forward to conversations about social media, do connect with me on Twitter, LinkedIn.