Conference publications

2013

  • “Are twitter contests helping brands in customer engagement?” presented at 7th Great Lakes NASMEI International Marketing Conference, December, 27-28, 2013, held at Great Lakes Institute of Management, Chennai. (With Kalpana Chauhan)

2012

  • “Role of Content Strategy on Customer Engagement in Firm Established Brand Communities on Social Media: A Case of Higher Education Institutes in India”, presented at 1st International Conference in Marketing, January 12-14, 2012, held at Indian Institute of Management – Lucknow, Noida campus. (With Prof. Kalpana Chauhan)

2011

2010

  • “Role of Perceived Trust in the User Acceptance of Hedonic vs. Utilitarian Social Networking Websites”, presented at International Conference & Colloquium, Excellence in Research & Education, September 25-28, 2010, held at Indian Institute of Management, Indore. (With Swanand Deodhar)

2009

  • “An Exploratory Study on Customer Knowledge Management: From the Perspective of Online Communities on Social Networking Websites”, presented at 9th International Consortium of Students in Management Research (COSMAR), November 5-6, 2009, held at Indian Institute of Science, Bangalore.
  • Impact of Structured eWOM on Customer’s Product Consideration Set: From the Perspective of Social Networking Websites, presented at 3rd Conference on Marketing Paradigms for Emerging Economies, January 7-9, 2009, held at Indian Institute of Management, Ahmedabad. (With Manasi Shah Marfatia)
  • “Differential Impact of Advertising and Distribution Expenditure on Tobin’s Q: A Perspective from Listed Firms in India”, presented at 3rd Conference on Marketing Paradigms for Emerging Economies, January 7-9, 2009, held at Indian Institute of Management, Ahmedabad. (With Prof. Arvind Sahay)

 

 

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