Author Archives: Anandan

About Anandan

I am presently employed as Associate Director (Paid Media) at Performics.Resultrix, a Publicis Groupe company. Prior to this role I was employed with HCL Technologies as Senior Manger (Digital Marketing). My earlier digital marketing assignments were with ZenithOptimediaIndia (Publicis Groupe) and AdGlobal360. You can follow me on Twitter @anandan22 for all conversations on digital marketing.

How to Master Growth Hacking?

How to Master Growth Hacking?

Growth Hacking, is one of the key buzzwords we keep encountering in today’s entrepreneurial business environment. A simple Google Search of the phrase “Growth Hacking” would yield around 2.95 million searches. Enough has been said and written about it. Yet, has everyone mastered it ? If yes, every other startup in the world would attain… Continue reading »

Did you miss out these World Population Day campaigns?

Every year 11th July is marked as World Population Day. Marketers usually wait (or rather keep track) of such international days to run contextual campaigns. But do marketers think about the relevance of these days and the brand connect? Well, we usually see a force-fit by marketers in order to win over their FOMO. In… Continue reading »

Diwali Facebook Video Campaigns – 2017

Who would afford to miss out on the Diwali festive season? Every organization (read: marketing department) eagerly awaits for this mega festival to arrive. Its a bumper opportunity for them to launch products, offer discounts and do what not to ensure the sales bells rung the loudest. In today’s era a vital weapon for marketing… Continue reading »

7 Rakshabandhan (2017) Facebook Video Campaigns – Hits & Spoilers!

Every year the month of August is a back-to-back festive cum celebratory month for the Indians at large. It also means that brands have enormous opportunities to make their mark in customer’s mind during this month. The August month starts with Friendship Day on the 1st Sunday of the month, followed by couple of religious… Continue reading »

Friendship Day Digital Marketing Campaigns

Friendship Day is yet another key day when we could see brands building emotional digital marketing campaigns. Here is a quick round up of some friendship day digital marketing campaigns that I noticed. Digital Marketing campaigns primarily could be classified into below themes – 1) Engagement Campaigns (where sole objective is to drive word of… Continue reading »