Category Archives: Content Marketing

Diwali Facebook Video Campaigns – 2017

Who would afford to miss out on the Diwali festive season? Every organization (read: marketing department) eagerly awaits for this mega festival to arrive. Its a bumper opportunity for them to launch products, offer discounts and do what not to ensure the sales bells rung the loudest. In today’s era a vital weapon for marketing… Continue reading »

How to do Video Marketing? – Women’s Day Case Study

How to do Video Marketing? – Women’s Day Case Study

Its been quite a long time since I wrote something. Change in job, additional responsibilities at work, extended work hours could sound excuses but they are true for a city like Bengaluru. Finally, managed to put this blogpost on Women’s Day campaign videos in the draft mode a month back and today completing it. Hope… Continue reading »

How Technology Is Disrupting Content Marketing?

How Technology Is Disrupting Content Marketing?

The modern marketing industry is no longer the same. Not even what it was four or five years ago. At the center of this revolutionary and dynamic change is the heady rise of technology in the way marketing is done today. This blogpost is focused on how technology has been disrupting Content Marketing over last… Continue reading »

#WorldPhotographyDay – Top 10 Posts on Instagram

#WorldPhotographyDay  – Top 10 Posts on Instagram

19th August is celebrated as #WorldPhotographyDay across the World and the day has gained more awareness specially after the digital penetration. The craze and simplicity of photography has increased over the years thanks to the varied devices that people own. Even a simple mobile phone with a camera can be sufficient for a person interested… Continue reading »

Content Marketing Strategy by Google India

The importance of Content Marketing has been done to death. But, fact of the matter is very few brands do it efficiently. In this blogpost, I am sharing the content marketing strategy that Google India has adopted in the past one year. Most of us have watched and admired the Google’s India-Pakistan reunion advertisement. I think many of… Continue reading »