Category Archives: Digital Marketing

7 Rakshabandhan (2017) Facebook Video Campaigns – Hits & Spoilers!

Every year the month of August is a back-to-back festive cum celebratory month for the Indians at large. It also means that brands have enormous opportunities to make their mark in customer’s mind during this month. The August month starts with Friendship Day on the 1st Sunday of the month, followed by couple of religious… Continue reading »

Friendship Day Digital Marketing Campaigns

Friendship Day is yet another key day when we could see brands building emotional digital marketing campaigns. Here is a quick round up of some friendship day digital marketing campaigns that I noticed. Digital Marketing campaigns primarily could be classified into below themes – 1) Engagement Campaigns (where sole objective is to drive word of… Continue reading »

#NayiSoch Star Plus Campaign

One TVC that struck my mind and emotions while watching the first ODI between India and New Zealand, was the #NayiSoch TVC by Star Plus. The obvious reasons were – 1) It featured M.S.Dhoni, Virat Kohli and Ajinkya Rahane, 2) It had a very emotional message┬áthat an individual derives identity as much from one’s mother,… Continue reading »

Key learning from Social Selling book – “You Are The Key”

Key learning from Social Selling book – “You Are The Key”

‘Social Selling’ has been widely quoted in blogposts and industry reports as an emerging sales methodology in the era of social media. It has learnt to be contributed to an organization (especially B2B organizations) substantially. Recently, I had the privilege of receiving a signed copy of ‘You Are The Key’, a book focused on social… Continue reading »