Category Archives: Digital Marketing

#NayiSoch Star Plus Campaign

One TVC that struck my mind and emotions while watching the first ODI between India and New Zealand, was the #NayiSoch TVC by Star Plus. The obvious reasons were – 1) It featured M.S.Dhoni, Virat Kohli and Ajinkya Rahane, 2) It had a very emotional message that an individual derives identity as much from one’s mother,… Continue reading »

Key learning from Social Selling book – “You Are The Key”

Key learning from Social Selling book – “You Are The Key”

‘Social Selling’ has been widely quoted in blogposts and industry reports as an emerging sales methodology in the era of social media. It has learnt to be contributed to an organization (especially B2B organizations) substantially. Recently, I had the privilege of receiving a signed copy of ‘You Are The Key’, a book focused on social… Continue reading »

Christmas Social Media Campaign by AirAsia airlines!

Let’s look at this interesting Christmas social media campaign by of AirAsia. Most of us would have come across the remarkable Christmas campaign by WestJet in 2013 when they surprised their flyers with gifts at the baggage collection belt. Check out this video for reference, before you read on to know what AirAsia did in Bangalore… Continue reading »