Category Archives: Facebook

Diwali Facebook Video Campaigns – 2017

Who would afford to miss out on the Diwali festive season? Every organization (read: marketing department) eagerly awaits for this mega festival to arrive. Its a bumper opportunity for them to launch products, offer discounts and do what not to ensure the sales bells rung the loudest. In today’s era a vital weapon for marketing / brand managers is to launch a good storytelling emotional video campaign around the festive season and capitalize on the sentiments. There wasn’t any difference in this year’s Diwali festive season. Many brands came with really good emotional video campaigns. Here is a list of some best Diwali Facebook Video campaigns that I came across this year.  The storytelling has been varied by each one of the brands – some have focused on family celebrations, some have focused on gifting their parents / siblings / spouses etc., while some brands have focused on societal agendas. I have tried to comment  my thoughts on each one of them. Let’s see in how many cases your and mine thoughts match!

 

Airtel India –

They took a strong stand against increasing pollution. The softer element in this Diwali Facebook video by Airtel was the joy that kids derived by watching stars on the sky, thanks to the solution driven by Airtel’s technology. This campaign had everything in it – strong reason behind the video, effort by the brand, proof of concept and most importantly a clear messaging to viewers on what they were supposed to do after watching the video. As and when this blogpost was written, the video had received over 10 Mn views on Facebook and around 7,307 people took pledge to fight against pollution. I liked the comprehensive thinking behind this campaign and results were hard to ignore. However, in a realistic scenario, its hard to believe how many of these pledges were really adhered or will be adhered to in future.

Reliance Trends –

This Diwali Facebook Video by Reliance Trends, overall conveys the message of unity within family and celebrating the joyful moments with each other in family. The key reason why this video stood out from others was the execution. The scriptwriter / copywriter should be appreciated for the beautiful analogy he/she has tried to bring between each type of fire-cracker and each personality within every family. #NayiWaliDiwali video absolutely deserved the 12 million+ views and over 19.4k+ shares.

Pantaloons –

Pantaloons Diwali Facebook Video has tried to cover their every possible target audience. The video starts with various sad situations in which different protagonists are present. The high energy video quickly showcases the range of products available with them and how shopping at Pantaloons could help everyone get over their grim moments. It isn’t an emotional video, but kind of peppy video that gained 10 million views.

Lenovo India –

Gifting parents just with the festive context and gifting them with a much deeper purpose could be very different. And, Lenovo India exhibits this difference in this emotional storytelling Diwali Facebook Video that has gained over 12 million views and 38.3K+ shares. The campaign hashtag #GiftThemAFuture is itself strong and kind of probes the users to watch the video overall to understand what kind of future does a son gift to his father. Watch it!

Coca Cola –

The first time I saw this video ad on TV, I was confused on multiple parameters. First, this ad looks more suitable for Rakshabandhan than for Diwali. Secondly, the brand integration of PayTMmall looks way too intrusive (seems PayTMmall gifted Coca-Cola with a fat cheque!!). Its a vanilla Coca-Cola storyline where celebrations with family and friends are incomplete without their product, which is also evident from just 6.7 million views.

Tanishq –

This 2 minute Diwali Facebook video by Tanishq is crisp, fast, has cool music in background, showcases good emotional connect and most importantly focuses on their latest product range – Shubham. Tanishq started its Diwali campaign well early around the hashtag – #TanishqWaliDiwali. They had a well-planned content calendar introducing their new Shubham product range, highlighting their association with Padmavati movie etc. It is surprising that the video didn’t touch even 1 mn views, may be they didn’t focus much on paid video advertising.

Vivo India –

Instead of a common brand ambassador integrated Diwali Facebook Video campaign, Vivo showcased a day in Kiara Advani’s life. This single 2 minutes video has two parts to it. The first part is focused on all perfect selfies that Kiara clicks around with various family members, while the second part showcases on realistic moments or rather #OutofFocus moments as defined by Vivo. I liked the storytelling aspect in this video where the brand emphasizes on the valuable realistic moments of life rather than just the photogenic moments that we share on social media platforms.

Nokia Mobile –

In today’s high mobile intrusive life, every parent has a common complaint that their kids don’t spend much time with them. Nokia seems to have leveraged on this insight to come up with this 45 seconds Diwali Facebook video campaign. The video showcases how a son gifts his availability to his mom on the Diwali day. 10 million+ views on the video seems to indicate that video struck the right chord amongst the audience.

One Plus –

We have heard about various instances of organizations humanizing a brand. While here, One Plus has humanized the ‘Diwali festival’ itself. The festival has been projected as a chirpy young girl who fulfills all regular Diwali activities like delivering sweets, crackers, approving leaves, sending shopping discounts etc. However, Diwali itself loses its brightness by the time it fulfills all other’s wishes and hence is awaiting for a partner to illuminate her celebration. That’s where the One Plus product enters the story and becomes an ideal partner for Diwali. Unlike family oriented storytelling saga, One Plus has lived upto the expectation of a young and vibrant brand with this 2 minute Diwali Facebook video campaign.

LG India –

LG India’s 40 seconds video to me looked like a typical Indian TVC. Video is shot with typical Diwali background and the theme seems to be, to highlight range of products. The video all products from LG’s portfolio – refrigerator, TV, washing machine, oven, laptop, speakers etc. An okayish video in terms of appeal, but looked promising considering product awareness point of view.

Amazon India –

Amazon started off the Diwali campaign well in advance to create awareness about its Sale events and products that one could buy from them. If you follow hashtags, #KaroMilkeTayyari and #DiwaliKiTayyari are followed one could realize the well thought through content calendar that Amazon had in place well before the festive season.

The 104 seconds Diwali Facebook video by Amazon was very straight-forward showcasing a family scene where they order all possible Diwali shopping items from Amazon. The Amazon delivery boxes integration, product showcase and the mobile app showcase in itself exemplifies the breadth and ease that Amazon offers when it comes to online shopping.

Flipkart –

No matter how long Flipkart keeps advertising with kids personified as adults, most of us just keep loving it. Flipkart’s short 30 seconds video was just about reminding people about Big Diwali Sale that occurred from 14th – 17th Oct. A few Indian traditions of handing over invitation after having removed footwear, including flowers along with marriage invitation and use of Shubh Labh are a soothe to one’s eye.

FabIndia –

Festivals are not just about present celebrations, but also about remembering our childhoods days on those festivals and reliving them. FabIndia’s fabulous video showcased how a married women recollected her Diwali celebrations and now in present time sees herself in her daughter. This 1 min 40 seconds video, with over 1.2 million views is a pleasant campaign that touches the softer element of one’s life.

Olacabs –

Olacabs stuck to a societal contribution objective. I would say its a bold move by Olacabs to motivate people to use metro, bus, train as alternate modes of transportation and lend a hand in reducing air pollution. Unlike other brands that focused on their products, Olacabs decided to ride on societal benefit angle. The text heavy video was a clear standup amongs the cluttered Diwali videos with usual festive background, Indian traditional music and attire. Its appreciative to see them leverage #FarakPadtaHai hashtag across various campaigns to build brand awareness and reinforcement.

GoAir –

GoAir off late has been engaging in coming up with emotional video campaigns. If you missed their this year’s Rakshabandhan video campaign, have a look now here. This time with Diwali Facebook video, GoAir celebrates the spirit of its crew members and empathizes with them. The storyline focuses on how a mother gets surprised by GoAir to travel on a flight in which her daughter is a crew member. Mother prepares Diwali delicacies for her daughter, so that the daughter doesn’t miss out on delicacies while serving her duty during Diwali.

Eicher Trucks and Buses –

Eicher’s 5 minutes long Diwali Facebook video is almost like a short film. The key message that brand tries to drive is to avoid driving after alcohol consumption. The video shot on truck driver who prepares to drive after heavy alcohol consumption is intercepted by a group of young people. The driver is discouraged to drive by misleading him into various conversations. Though the conversations are bit funny, it becomes boring after sometime due to excessive length of video. The same message could have been conveyed through a 2 minutes video.

Which of these videos impressed you the most? Did you come across any other video that caught your attention? Look forward to your thoughts in the comments section below.

 

Image Credit: Varshesh Joshi

7 Rakshabandhan (2017) Facebook Video Campaigns – Hits & Spoilers!

Every year the month of August is a back-to-back festive cum celebratory month for the Indians at large. It also means that brands have enormous opportunities to make their mark in customer’s mind during this month. The August month starts with Friendship Day on the 1st Sunday of the month, followed by couple of religious festivals like Rakshabandhan, Janmashtami, Ganesh Chaturthi. An important day in the month when brands could leverage  is the Independence Day that’s celebrated on every 15th August.

Here are 9 Rakshabandhan Facebook video campaigns by brands that impressed me for the uniqueness that each tried to deliver

HPL

Very few of us would have heard about this brand, but their Rakshabandhan video was distinctive. The animated storytelling video touched upon the nostalgic moments that each brother and sister would have experienced while they grew up. In the end video highlighted that distances can’t be deterrent for brothers and sisters to show love for each other.

Nykaa

Nykaa’s three minute film was a clear show-stopper for me, at least from the videos that I was exposed to. This video has everything in it – good script, beautiful screenplay, emotional values and the pleasant suspense one is exposed to, towards the end of video. This video breaks the stereotype that Rakshabandhan is just a festival to celebrate love between brother and sister. The campaign hashtag #BondedByLove well packages the central idea of video that the brand celebrates everyone who protects and supports us in daily life.

MobiKwik

The challenge always with brand managers is to curb their urge in integrating product in every brand campaign that they attempt. The famous mobile wallet brand tries to ride on the most common slang that Indians use in daily life. The script to me sounded very weak and the product fitment in the end of video was definitely a spoiler. Add to that usage of multiple campaign hashtags in the post copy was a sign of desperation from brand to get noticed in one or another way.

InFocus

The smartphone brand chose the context of a fun WhatsApp conversation between a brother and a sister. It was a bit realistic take and within the brand’s zone. However, the best part was they didn’t try to hard sell their brand as part of the festive communication, except the subtle branding on the video background.

 

Sansui India

It always helps to ride on the most popular emotional belief. Sansui India rightly made a bold move to carefully craft and deliver the message of how an army soldier’s sister misses him after his martyrdom and prays for the well-being of all army men in her brother’s regiment. Given the present national context of Indo-China standoff at Docklam, this was a very contextual and emotional video, which could draw tears in few people’s eyes.

GoAir

Well, to some this GoAir Rakshabandhan campaign sounded to be breaking the stereotype, however to me it was no lesser than a PR stunt. The video treatment was natural but somehow I failed to connect with the core message. I mean, its very common that every year ladies tie rakhis to policemen, army soldiers etc. Not sure how much impact would GoAir had driven with this video campaign.

Red FM

The two minute Rakshabandhan video by Red FM is a fun to watch. Its a well scripted conversation between wallet, rakhi and sweets. Each one of them tries to pull other’s leg. The personified conversation between the three key elements of the festivals is interesting. However, it could have been made much more interesting with some level of sophistication. The video recording looks a bit amateur, but the intent is really appreciative.

If you came across any interesting video during this year’s Rakshabandhan day, do share it in the comments section below.

15 Cool Christmas Creatives by brands on Facebook

Gone are days when you could just show a Christmas Tree or Santa Claus and wish your target audience ‘Merry Christmas’. These days brands try to leverage Facebook and other social media platforms during festivals. It’s the content centric era and every brand fights it hard to get it right. It has been imperative for brands to connect with their target audience through their value offerings in a customized manner on special occasions. You would have loved some special Christmas wishes from the brands you interact on social media platforms like Facebook, Twitter.

Here are the few best ones that I noticed on popular Facebook pages…

Amul not only came up with full-page print ad in leading newspapers but also replicated the thought on Facebook through this creative video where the Santa Claus face is created with a flowing milk stream.

 

Merry Christmas from #Amul. #Amul Doodh Peeta Hai India ! 🙂

Posted by Amul on Thursday, 24 December 2015

Paytm goes with a simple GIF, but manages to connect with the services they offer on their website.

Wishing everyone a Merry Christmas! May you be blessed with love, peace & joy!

Posted by Paytm on Thursday, 24 December 2015

This GIF by Maruti is one of my personal favourites. The thought process is very good by displaying all their car models in a single GIF and yet connecting to the occasion.

Drive towards peace, love and joy this Christmas. Wishing you all Merry Christmas.

Posted by Maruti Suzuki Swift on Friday, 25 December 2015

 Samsung Mobiles gets it right with a static image but well designed by showcasing their leading products.

May your Christmas trees be as good looking! #MerryChristmas

Posted by Samsung Mobile India on Thursday, 24 December 2015

There is no doubt that videos make the highest impact. Faasos, one of my favourite brands came up with this video where they demonstrate their skill of quality food.

Twas the night before Christmas and from all of us here, we hope your days be merry and filled with gooey chocolate cheer! #ChristmasEve with #ChocolateFantasy bit.ly/FaasosFB

Posted by Faasos on Thursday, 24 December 2015

 Flipkart wishes its target audience with a simple video but manages to connect with its value offering.

We don’t differentiate between naughty or nice. Go ahead, spread the joy. Flipkart wishes you a Merry Christmas!

Posted by Flipkart on Thursday, 24 December 2015

AirAsia India, connects the elements of Christmas – reindeer, Santa Claus and sleigh in a subtle manner and makes its point very clear.

A Merry Christmas and a Happy New year to everyone from all of us at AirAsia! May this Christmas bring a lot of joy and cheer to your family. 🙂

Posted by AirAsiaIndia on Thursday, 24 December 2015

 Kingfisher‘s this creative is simplest of all, but the thought process deserves an appreciation.

We’re here to spread the Good Times and the Holiday Cheer! Season’s Greetings Everyone!

Posted by Kingfisher on Thursday, 24 December 2015

Housing.com too takes the video route to wish its fans.

May your days be bright, and your nights be merry. Wishing you a Merry Christmas, and a happy ending to this great year!

Posted by Housing.com on Thursday, 24 December 2015

Coca-Cola shows how stockings can be used to store Coke bottles. A great connection between the product and the occasion.

This holiday season, share your small moments of joy over some Coca-Cola. #MerryChristmas

Posted by Coca-Cola on Thursday, 24 December 2015

 Many of us would be aiming to shift jobs post this mid-year appraisal time and Naukri.com connects this situation with Christmas beautifully with this static image.

#NaukriSays Merry Christmas

Posted by Naukri.com on Thursday, 24 December 2015

 Zomato uses spoons, knives, forks and a wine glass to build a Christmas tree.

Have a deliciously merry Christmas!

Posted by Zomato on Thursday, 24 December 2015

A simple video but the effort that Micromax has put in to come up with this content piece deserves an applause.

Make Christmas merrier with loads of fun, frolic and gifts! Wishing you all a very #MerryChristmas.

Posted by Micromax India on Friday, 25 December 2015

 Is the Christmas tree by Dell symbolizing cursor? This GIF creative by Dell highlights all products that they offer.

May this joyful festive season fill happiness everywhere. The Dell team wishes all a #MerryChristmas. ? ???? ????????????????????

Posted by Dell on Thursday, 24 December 2015

This beautiful video message by Hyundai looks as if it is full video shoot. Again a personal favourite of mine.

Wishing you all a Merry Christmas. We hope to keep steering more happiness into your lives. #Hyundai #MerryChristmas

Posted by Hyundai India on Thursday, 24 December 2015

Post Update (3rd Jan’16): Based on the suggestion from Vinay, including Tetra Pak India’s GIF creative to the list:

This Christmas spread the warmth of ‘Goodness’ with Tetra Pak India. Wishing you all a #MerryChristmas.

Posted by Tetra Pak India on Thursday, 24 December 2015

What’s your favourite from the above? Or in case you came up with some other kick-ass creative, do share it in the comment section.

Happy Holidays!

7 Interesting Earth Day Facebook content

As catches win matches in cricket, images win hearts and drive engagement on social media platforms. Especially these days when all social platforms have increased their focus on mobile and other hand-held devices, the brands have no way but to strengthen their content in terms of eye-grabbing images. The task becomes an uphill during special days when brands want to capture mind space and drive engagement by relating one’s product / service with the occasion. One such day was World Earth Day on 22nd April. Here are few images that some brands created for this day.

National Geographic Channel

National Geographic

PlanetRadioCity.com

PlanetRadioCity

The G Talks

The G Talks

Yahoo India

Yahoo India

NDTV GoodTimes

NDTV GoodTimes

Ingersoll Rand

Ingersoll Rand

HCL Technologies

HCL Technologies

Did you come across any other interesting creative? Share the same in the comment box below and I will update the blogpost with them.

Zomato’s Facebook Content Gets Copied!

Time and again, it has been emphasized by many of us that unique and interesting content is what will bring success to a brand on social media space. We have seen some major international brands like Nike, Redbull, Coca Cola investing heavily to come up with lively and interesting content that captured the attention of social media users and left an impression on their minds.

However, it is really sad to see that some brands blindly copy the content from other brand’s Facebook page. I came across the below content from Zomato yesterday and though not been an avid user of their website, I have always loved the effort they put in creating some kick-ass content. Zomato

It is yet another amazing piece by Zomato team. This morning (around 6.30 am) I came across another content from Lemp Brewpub & Kitchen, who were very popular in social media circuit recently for all wrong reasons.

Lemp Brewpub   KitchenIt is very obvious that if you had seen an amazing content last evening and then come across a replica of it within 24 hours, your brain would easily recognize it. I quickly realized that one of them has copied from the other and my heart always vouched that it can’t be Zomato. It is so easy to check the authenticity of the content on social media! I just checked the time stamps of both content and my assumption wasn’t wrong!

Zomato posted that content on 2nd January (Thursday) at 11.19 hours, while the post on Lemp Brewpub & Kitchen was made on the same day (i.e. 2nd January) but at 18.00 hours. Well, seven hours are more than enough to just prepare a replica of an existing content. The worst case is that even the content leading to the image (copy) has been replicated as it is, even without tinkering a single word! 

It was really disheartening to see this practice. This goes beyond my imagination of how could a brand manager / social media manager approve and allow such content to go on the brand page.

Moreover, lets understand both brands, are they competitors? No!! Zomato is an information aggregator and Lemp Brewpub & Kitchen a restaurant, who is listed on Zomato. If the Lemp team found the content on Zomato and as they aren’t competitors, I as a brand manager / social media manager would have loved to simply ‘share’ the content directly from Zomato’s page and add a copy ‘We will help you in achieving this resolution’. This would have addressed following purposes:

1) It wouldn’t have been a copyright infringement by any means

2) Zomato would have acknowledged the efforts of Lemp and in future if Lemp created some kick-ass content, there were high chances that Zomato would have shared it on their Page, which would have eventually earned free publicity for Lemp.

3) It would have sent a strong signal of healthy relationship between Zomato and Lemp.

This incident clearly shows that we brand managers & social media managers though appreciate other’s content, don’t  have an understanding of how to take it forward!

I had decided that I will start the New Year with a positive blogpost and not with a critical piece (as often I am known for and people hate me for it), but this incident made me really sad and I am forced to write this blogpost even before getting ready for my office. Its 7.52 am now!

Note: This blogpost is not written in an effort to demean any brand, but to educate the digital media fraternity about the ill-effects of practicing unwarranted activities.