Category Archives: Facebook

7 Rakshabandhan (2017) Facebook Video Campaigns – Hits & Spoilers!

Every year the month of August is a back-to-back festive cum celebratory month for the Indians at large. It also means that brands have enormous opportunities to make their mark in customer’s mind during this month. The August month starts with Friendship Day on the 1st Sunday of the month, followed by couple of religious festivals like Rakshabandhan, Janmashtami, Ganesh Chaturthi. An important day in the month when brands could leverage  is the Independence Day that’s celebrated on every 15th August.

Here are 9 Rakshabandhan Facebook video campaigns by brands that impressed me for the uniqueness that each tried to deliver

HPL

Very few of us would have heard about this brand, but their Rakshabandhan video was distinctive. The animated storytelling video touched upon the nostalgic moments that each brother and sister would have experienced while they grew up. In the end video highlighted that distances can’t be deterrent for brothers and sisters to show love for each other.

Nykaa

Nykaa’s three minute film was a clear show-stopper for me, at least from the videos that I was exposed to. This video has everything in it – good script, beautiful screenplay, emotional values and the pleasant suspense one is exposed to, towards the end of video. This video breaks the stereotype that Rakshabandhan is just a festival to celebrate love between brother and sister. The campaign hashtag #BondedByLove well packages the central idea of video that the brand celebrates everyone who protects and supports us in daily life.

MobiKwik

The challenge always with brand managers is to curb their urge in integrating product in every brand campaign that they attempt. The famous mobile wallet brand tries to ride on the most common slang that Indians use in daily life. The script to me sounded very weak and the product fitment in the end of video was definitely a spoiler. Add to that usage of multiple campaign hashtags in the post copy was a sign of desperation from brand to get noticed in one or another way.

InFocus

The smartphone brand chose the context of a fun WhatsApp conversation between a brother and a sister. It was a bit realistic take and within the brand’s zone. However, the best part was they didn’t try to hard sell their brand as part of the festive communication, except the subtle branding on the video background.

 

Sansui India

It always helps to ride on the most popular emotional belief. Sansui India rightly made a bold move to carefully craft and deliver the message of how an army soldier’s sister misses him after his martyrdom and prays for the well-being of all army men in her brother’s regiment. Given the present national context of Indo-China standoff at Docklam, this was a very contextual and emotional video, which could draw tears in few people’s eyes.

GoAir

Well, to some this GoAir Rakshabandhan campaign sounded to be breaking the stereotype, however to me it was no lesser than a PR stunt. The video treatment was natural but somehow I failed to connect with the core message. I mean, its very common that every year ladies tie rakhis to policemen, army soldiers etc. Not sure how much impact would GoAir had driven with this video campaign.

Red FM

The two minute Rakshabandhan video by Red FM is a fun to watch. Its a well scripted conversation between wallet, rakhi and sweets. Each one of them tries to pull other’s leg. The personified conversation between the three key elements of the festivals is interesting. However, it could have been made much more interesting with some level of sophistication. The video recording looks a bit amateur, but the intent is really appreciative.

If you came across any interesting video during this year’s Rakshabandhan day, do share it in the comments section below.

15 Cool Christmas Creatives by brands on Facebook

Gone are days when you could just show a Christmas Tree or Santa Claus and wish your target audience ‘Merry Christmas’. These days brands try to leverage Facebook and other social media platforms during festivals. It’s the content centric era and every brand fights it hard to get it right. It has been imperative for brands to connect with their target audience through their value offerings in a customized manner on special occasions. You would have loved some special Christmas wishes from the brands you interact on social media platforms like Facebook, Twitter.

Here are the few best ones that I noticed on popular Facebook pages…

Amul not only came up with full-page print ad in leading newspapers but also replicated the thought on Facebook through this creative video where the Santa Claus face is created with a flowing milk stream.

 

Merry Christmas from #Amul. #Amul Doodh Peeta Hai India ! 🙂

Posted by Amul on Thursday, 24 December 2015

Paytm goes with a simple GIF, but manages to connect with the services they offer on their website.

Wishing everyone a Merry Christmas! May you be blessed with love, peace & joy!

Posted by Paytm on Thursday, 24 December 2015

This GIF by Maruti is one of my personal favourites. The thought process is very good by displaying all their car models in a single GIF and yet connecting to the occasion.

Drive towards peace, love and joy this Christmas. Wishing you all Merry Christmas.

Posted by Maruti Suzuki Swift on Friday, 25 December 2015

 Samsung Mobiles gets it right with a static image but well designed by showcasing their leading products.

May your Christmas trees be as good looking! #MerryChristmas

Posted by Samsung Mobile India on Thursday, 24 December 2015

There is no doubt that videos make the highest impact. Faasos, one of my favourite brands came up with this video where they demonstrate their skill of quality food.

Twas the night before Christmas and from all of us here, we hope your days be merry and filled with gooey chocolate cheer! #ChristmasEve with #ChocolateFantasy bit.ly/FaasosFB

Posted by Faasos on Thursday, 24 December 2015

 Flipkart wishes its target audience with a simple video but manages to connect with its value offering.

We don’t differentiate between naughty or nice. Go ahead, spread the joy. Flipkart wishes you a Merry Christmas!

Posted by Flipkart on Thursday, 24 December 2015

AirAsia India, connects the elements of Christmas – reindeer, Santa Claus and sleigh in a subtle manner and makes its point very clear.

A Merry Christmas and a Happy New year to everyone from all of us at AirAsia! May this Christmas bring a lot of joy and cheer to your family. 🙂

Posted by AirAsiaIndia on Thursday, 24 December 2015

 Kingfisher‘s this creative is simplest of all, but the thought process deserves an appreciation.

We’re here to spread the Good Times and the Holiday Cheer! Season’s Greetings Everyone!

Posted by Kingfisher on Thursday, 24 December 2015

Housing.com too takes the video route to wish its fans.

May your days be bright, and your nights be merry. Wishing you a Merry Christmas, and a happy ending to this great year!

Posted by Housing.com on Thursday, 24 December 2015

Coca-Cola shows how stockings can be used to store Coke bottles. A great connection between the product and the occasion.

This holiday season, share your small moments of joy over some Coca-Cola. #MerryChristmas

Posted by Coca-Cola on Thursday, 24 December 2015

 Many of us would be aiming to shift jobs post this mid-year appraisal time and Naukri.com connects this situation with Christmas beautifully with this static image.

#NaukriSays Merry Christmas

Posted by Naukri.com on Thursday, 24 December 2015

 Zomato uses spoons, knives, forks and a wine glass to build a Christmas tree.

Have a deliciously merry Christmas!

Posted by Zomato on Thursday, 24 December 2015

A simple video but the effort that Micromax has put in to come up with this content piece deserves an applause.

Make Christmas merrier with loads of fun, frolic and gifts! Wishing you all a very #MerryChristmas.

Posted by Micromax India on Friday, 25 December 2015

 Is the Christmas tree by Dell symbolizing cursor? This GIF creative by Dell highlights all products that they offer.

May this joyful festive season fill happiness everywhere. The Dell team wishes all a #MerryChristmas. ? ???? ????????????????????

Posted by Dell on Thursday, 24 December 2015

This beautiful video message by Hyundai looks as if it is full video shoot. Again a personal favourite of mine.

Wishing you all a Merry Christmas. We hope to keep steering more happiness into your lives. #Hyundai #MerryChristmas

Posted by Hyundai India on Thursday, 24 December 2015

Post Update (3rd Jan’16): Based on the suggestion from Vinay, including Tetra Pak India’s GIF creative to the list:

This Christmas spread the warmth of ‘Goodness’ with Tetra Pak India. Wishing you all a #MerryChristmas.

Posted by Tetra Pak India on Thursday, 24 December 2015

What’s your favourite from the above? Or in case you came up with some other kick-ass creative, do share it in the comment section.

Happy Holidays!

7 Interesting Earth Day Facebook content

As catches win matches in cricket, images win hearts and drive engagement on social media platforms. Especially these days when all social platforms have increased their focus on mobile and other hand-held devices, the brands have no way but to strengthen their content in terms of eye-grabbing images. The task becomes an uphill during special days when brands want to capture mind space and drive engagement by relating one’s product / service with the occasion. One such day was World Earth Day on 22nd April. Here are few images that some brands created for this day.

National Geographic Channel

National Geographic

PlanetRadioCity.com

PlanetRadioCity

The G Talks

The G Talks

Yahoo India

Yahoo India

NDTV GoodTimes

NDTV GoodTimes

Ingersoll Rand

Ingersoll Rand

HCL Technologies

HCL Technologies

Did you come across any other interesting creative? Share the same in the comment box below and I will update the blogpost with them.

Zomato’s Facebook Content Gets Copied!

Time and again, it has been emphasized by many of us that unique and interesting content is what will bring success to a brand on social media space. We have seen some major international brands like Nike, Redbull, Coca Cola investing heavily to come up with lively and interesting content that captured the attention of social media users and left an impression on their minds.

However, it is really sad to see that some brands blindly copy the content from other brand’s Facebook page. I came across the below content from Zomato yesterday and though not been an avid user of their website, I have always loved the effort they put in creating some kick-ass content. Zomato

It is yet another amazing piece by Zomato team. This morning (around 6.30 am) I came across another content from Lemp Brewpub & Kitchen, who were very popular in social media circuit recently for all wrong reasons.

Lemp Brewpub   KitchenIt is very obvious that if you had seen an amazing content last evening and then come across a replica of it within 24 hours, your brain would easily recognize it. I quickly realized that one of them has copied from the other and my heart always vouched that it can’t be Zomato. It is so easy to check the authenticity of the content on social media! I just checked the time stamps of both content and my assumption wasn’t wrong!

Zomato posted that content on 2nd January (Thursday) at 11.19 hours, while the post on Lemp Brewpub & Kitchen was made on the same day (i.e. 2nd January) but at 18.00 hours. Well, seven hours are more than enough to just prepare a replica of an existing content. The worst case is that even the content leading to the image (copy) has been replicated as it is, even without tinkering a single word! 

It was really disheartening to see this practice. This goes beyond my imagination of how could a brand manager / social media manager approve and allow such content to go on the brand page.

Moreover, lets understand both brands, are they competitors? No!! Zomato is an information aggregator and Lemp Brewpub & Kitchen a restaurant, who is listed on Zomato. If the Lemp team found the content on Zomato and as they aren’t competitors, I as a brand manager / social media manager would have loved to simply ‘share’ the content directly from Zomato’s page and add a copy ‘We will help you in achieving this resolution’. This would have addressed following purposes:

1) It wouldn’t have been a copyright infringement by any means

2) Zomato would have acknowledged the efforts of Lemp and in future if Lemp created some kick-ass content, there were high chances that Zomato would have shared it on their Page, which would have eventually earned free publicity for Lemp.

3) It would have sent a strong signal of healthy relationship between Zomato and Lemp.

This incident clearly shows that we brand managers & social media managers though appreciate other’s content, don’t  have an understanding of how to take it forward!

I had decided that I will start the New Year with a positive blogpost and not with a critical piece (as often I am known for and people hate me for it), but this incident made me really sad and I am forced to write this blogpost even before getting ready for my office. Its 7.52 am now!

Note: This blogpost is not written in an effort to demean any brand, but to educate the digital media fraternity about the ill-effects of practicing unwarranted activities.

Brand – Facebook Marriage: Time to Part Ways

If you are a social media professional and managing few brand pages on Facebook, I am sure you would be facing tough time these days with the continuous drop in ‘engaged users’, ‘talking about this’ figures. By now, all reasons and excuses would have exhausted explaining to clients.  Do not worry, you aren’t the only one facing this problem. All this is because of the Facebook’s aim towards providing better consumer experience (at the cost of brand’s investments). Sufficient hue and cry has been raised by industry experts. A research points out that Facebook brand pages have on an average suffered 44% decline in engagement rates. Few online product experts have highlighted how Facebook is collapsing fast and it is high time that they fix themselves in order to become relevant.

The only explanation that Facebook has given is that on a given day, Facebook could show approximately 1,500 stories to a user. As this is a high number, Facebook is doing a ‘social service’ by changing its algorithm in a way that, they decide what I should see. Wow! Isn’t it incredible on part of Facebook to decide what I should see based on my so-called past browsing behaviour on Facebook?

Now, let’s understand how this incredible algorithm tweak is hurting brands. As a brand that has established page on Facebook needs substantial community size, a brand manager / owner would always desire that community gets built in an organic manner. However, we have seen that brand managers / owners do indulge in fan acquisition rat race. So, Facebook earns while all brand managers are busy acquiring fans. Assume you start from zero fans and spend on an average Rs. 5 to acquire a fan, amounting to Rs.500 for 100 fans. Let’s hold for a moment here and understand that brand has spent money with the intention to build community and interact with them. On the other side, community has OPTED to ‘like’ the page and join the community to receive content. So, its a win-win situation for both.

Courtesy: The Keep Calm-O-Matic

Courtesy: The Keep Calm-O-Matic

But, then starts the real game-play by Facebook. As Facebook, claims itself to be user-oriented, somehow they have decided that the content you post on your page would then be visible only to 2-3 people of your 100 fans. Isn’t it a b******t? Here is bait that Facebook offers you in the name of ‘Boost Post’. Once as you have spent money and gathered audience, obviously you would think to make something out of them. In the process, if you would like to increase the reach from 2-3 to say at least 30-40, you need to again pay Facebook.

This is what is beyond explanation to me. If I opt for a room at a hotel, I should get the basic amenities like a towel, toilet soap, an AC, room service etc. The hotel can’t be charging additional money for each and every basic amenity.

As a social network if one is so bothered about user experience, then they should stick with the objective of building user base. I would consider this as a cheap tactic on part of Facebook that they build a user base, attract brands to advertise with them and then make a mockery of their efforts, time and money.

I feel it is high time that brand managers quickly realize this factor and move to other social networks, where at least the network doesn’t penalize brand’s efforts with the banner of ‘providing better user experience’ in hand. Also, some of you would argue that they are the largest social network and how could a brand afford to shun them. Well, the call has to be taken by the brand managers if they want to continuously be trapped in the algorithm change-game of Facebook or try and test other platforms like Google Plus, Twitter, LinkedIn, Pinterest, Instagram or for that matter mobile apps like WeChat, Line.

I only believe that just because you have the largest network, you can’t be autocratic. Well, if Google starts tomorrow to monetize even the organic search results and asks charges to list even in top 50, would you pay? The debate here is about the democracy in information and knowledge-centric ecosystem.