Category Archives: Facebook

Brand – Facebook Marriage: Time to Part Ways

Brand – Facebook Marriage: Time to Part Ways

If you are a social media professional and managing few brand pages on Facebook, I am sure you would be facing tough time these days with the continuous drop in ‘engaged users’, ‘talking about this’ figures. By now, all reasons and excuses would have exhausted explaining to clients.  Do not worry, you aren’t the only… Continue reading »

Should CXOs participate actively on social media? – A case study of Cashkaro.com

We have read the debate many a times in the past if CXOs should participate actively on social media. Many have a viewpoint that they have better things to do for their organization and they can’t be active and so on. But, on the other side we also get to hear about extensive social media… Continue reading »

Shame on brands that violated copyright law on #WorldMusicDay

Shame on brands that violated copyright law on #WorldMusicDay

Brands eagerly await for some special days that are well-known across a larger target audience. Some of these days include World Environment Day, World Education Day, World Technology Day, World AIDS Day, World Health Day and so on. Yesterday (21st June) it was World Music Day and as expected most of the brands jumped into… Continue reading »

Valentine’s Day Facebook Contests in India

Valentine’s Day Facebook Contests in India

In my last blogpost “How to Organize Social Media Contests?”, I discussed about few tips that brands should consider while organizing contests on social media channels. And as promised in that blogpost, here I am going to discuss about few Valentine’s Day contests that brands organized. I selected four brands at random – Bluo, Durex,… Continue reading »

Why it is important to avoid the trap of blindly following the data?

Why it is important to avoid the trap of blindly following the data?

Data has always been crucial for any management decision. However, in the last few years, data analytics has taken center stage in decision making with various tools and software available for data analytics. Various research and data analytics firms like Gartner, Forrester have flourished on the basis of data. They collect and analyze data to… Continue reading »