Category Archives: Life

Nuances of Media Planning in New Media Age – A Book Chapter

Recently, I had the privilege of publishing a book chapter about media planning.  The book chapter was included in the book titled, Application of Gaming in New Media Marketing published by IGI, a globally acclaimed publication group. This is an edited book, by Prof. Pratika Mishra and Prof. Swati Oberoi Dham. The book primarily focuses on advergaming… Continue reading »

How to Master Growth Hacking?

How to Master Growth Hacking?

Growth Hacking, is one of the key buzzwords we keep encountering in today’s entrepreneurial business environment. A simple Google Search of the phrase “Growth Hacking” would yield around 2.95 million searches. Enough has been said and written about it. Yet, has everyone mastered it ? If yes, every other startup in the world would attain… Continue reading »

Westernized Education vs Indigenous Gurukul Education (Banasthali University)

This blogpost is a result of two recent instances I was exposed to. Recently came across this LinkedIn post where the author adjudged westernized education to be ‘chaotic’ and ‘devoid of thinking out of the box’. If you go through the comments section, you would realize that most of them agree to the author’s thoughts…. Continue reading »

10 Key Corporate Lessons from Jungle Book Movie

Is Jungle Book movie just kids’ movie? I thought so before entering the movie hall. But, once I walked out, I realized it had few learning for us adults as well. In fact, I could draw a lot of parallels between jungle situation and corporate environment. In each of the animal characters, I could visualize a type of… Continue reading »

Paul Writer Great Indian IT Marketing Summit & Awards 2016

Paul Writer Great Indian IT Marketing Summit & Awards 2016

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit & Awards at The Ritz Carlton, Bangalore. I had fond memories of last year’s event where we won an award too. This time too the panel discussion topics and the eminent speakers… Continue reading »