Clicking pictures, chatting and recording videos are passe activities on mobile. Are you wondering then what’s the new trend? It’s the world of mobile apps (or ‘mobile applications’). Have you realized how many apps did you download in the last one week or last one month? Either we or people in our surroundings could be… Continue reading »
Conference, summit, unconference, meetup, any such event has primarily two objectives – networking amongst like minded people and few domain knowledge that one could learn from peers. Recently, I had this opportunity to attend Paul Writer Great Indian IT Marketing Summit & Awards. The summit attracted participation from top IT product and service oriented companies like… Continue reading »
In the cut-throat competitive industry of job-boards in the country CareerBuilder is the new entrant. Each of the player in the industry Naukri (still enjoys the market leader position), Monster, Shine, Timesjobs etc. have come up with unique marketing campaigns. Specially the famous Hari Sadu TVC by Naukri has been talked at length and wide cited…. Continue reading »
Generally people write this kind of blogpost either in the last week of December or in the first week of January. Though, I intended to wrap this one in the last week of December, my busy work schedule delayed this. It is always fun and moment of deep breath when we look back the 365… Continue reading »
I have always admired the master of long copy in India – Prathap Suthan. Every long copy of his has inspired me and I always wanted to give it a shot. This is my first attempt at it. All brickbats and roses are welcome.