Category Archives: LinkedIn

LinkedIn TECHconnect Bangalore 2015 – Focus on Relevance Marketing

LinkedIn TECHconnect Bangalore 2015 – Focus on Relevance Marketing

Six months later it was yet again thought provoking event at Ritz Carlton, Bangalore on 22nd Sept’15. Earlier in Feb’15 I attended Paul Writer’s IT Marketing Summit and this time, the occasion was LinkedIn TECHconnect event where technology marketers gathered under one roof to discuss the various aspects about marketing in technology driven ecosystem. Even above… Continue reading »

LinkedIn MTV ‘Get A Job’ Campaign

LinkedIn MTV ‘Get A Job’ Campaign

As usual while browsing through my Twitter timeline, I came across a tweet by Intel India about some internship position. The hashtag, #GetAJob drew my attention and the curiosity within me went after researching what it was. It might be that I am the last person on the Earth to know about this campaign. In… Continue reading »

Digital Campaign Review: Raymond #MenInJackets

LinkedIn, the professional networking platform has made news on various fronts both at India and global level. Like any other social networking platform, LinkedIn too has various revenue generation streams from business marketing and recruitment marketing perspectives. Some advertisement opportunities are very specific to B2B businesses while some properties are very relevant for organizations to build their… Continue reading »

Why it is important to avoid the trap of blindly following the data?

Why it is important to avoid the trap of blindly following the data?

Data has always been crucial for any management decision. However, in the last few years, data analytics has taken center stage in decision making with various tools and software available for data analytics. Various research and data analytics firms like Gartner, Forrester have flourished on the basis of data. They collect and analyze data to… Continue reading »

How should brands effectively leverage LinkedIn?

When it comes to building a community around a brand, the most obvious channel that comes to the mind of a marketing manager is Facebook, obviously due to its sheer size and popularity. This might be a perfect choice for a B2C brand. However, according to me for a B2B brand it would be more… Continue reading »