Category Archives: Management thoughts

My experience of The Rodinhoods Open House session at IIT Delhi

There would hardly be an entrepreneur (especially in gaming / technology industry) in this country who hasn’t heard about Alok Kejriwal. His glowing face, impeccable business understanding, true to the heart words on his tongue and confidence in his voice completes the package of a charismatic personality. I have heard in the past about him… Continue reading »

Five Major Pillars of Marketing Analytics

Being a Fellow student in marketing domain, Marketing Analytics has always remained an area of interest to me. Though, didn’t pursue a career in that field, I was introduced to this domain during my doctoral program and found it very useful for the marketers. Once, I joined the social media related work profile, I started… Continue reading »

Coca Cola spreading Happiness & Social Message through ‘Haan Haan Mein Crazy Hun’ Campaign

Coca Cola has been one of the favourite brands for both consumers and marketing professionals. The brand has always carved its way through the clutter and has made its mark on the target audience through various novel communication messages. I am (Probably you too are!) very impressed with their new series of ads that focus… Continue reading »