Category Archives: Marketing

Paul Writer Great Indian IT Marketing Summit & Awards 2016

Paul Writer Great Indian IT Marketing Summit & Awards 2016

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit & Awards at The Ritz Carlton, Bangalore. I had fond memories of last year’s event where we won an award too. This time too the panel discussion topics and the eminent speakers… Continue reading »

LinkedIn TECHconnect Bangalore 2015 – Focus on Relevance Marketing

LinkedIn TECHconnect Bangalore 2015 – Focus on Relevance Marketing

Six months later it was yet again thought provoking event at Ritz Carlton, Bangalore on 22nd Sept’15. Earlier in Feb’15 I attended Paul Writer’s IT Marketing Summit and this time, the occasion was LinkedIn TECHconnect event where technology marketers gathered under one roof to discuss the various aspects about marketing in technology driven ecosystem.¬†Even above… Continue reading »

Did Snapdeal and Amazon troll themselves?

Did Snapdeal and Amazon troll themselves?

We humans are so delighted to see a live brawl happening in our streets / arguments happening between our colleagues in office / politicians spilling venom on each other / journalists dragging each other to the mess. Can you stop for a second and recollect how many such arguments / brawls etc do you remember… Continue reading »

Cashkaro.com Launches Funny TVCs Yet Driving Strong Social Message

Cashkaro.com has been one of my favourite online business model brands that has impressed me in recent times. They recently came up with two TVCs which has been going viral for quite sometime now. Though the pitch that brand made while launching these TVCs was that they are funny and highlighting their value proposition. However,… Continue reading »