Category Archives: Marketing

Get Cashback on all Online Shopping from

‘Shopping’ – the one term that would bring a million dollar smile on all women and the term that most men dread of (I am not a chauvinist!). Some people enjoy going for a shopping with entire family, while some prefer doing it alone. A few decades back shopping involved family outing, visiting numerable shops… Continue reading »

Five Major Pillars of Marketing Analytics

Being a Fellow student in marketing domain, Marketing Analytics has always remained an area of interest to me. Though, didn’t pursue a career in that field, I was introduced to this domain during my doctoral program and found it very useful for the marketers. Once, I joined the social media related work profile, I started… Continue reading »

Coca Cola spreading Happiness & Social Message through ‘Haan Haan Mein Crazy Hun’ Campaign

Coca Cola has been one of the favourite brands for both consumers and marketing professionals. The brand has always carved its way through the clutter and has made its mark on the target audience through various novel communication messages. I am (Probably you too are!) very impressed with their new series of ads that focus… Continue reading »

A memorable blogger meet at Culture Gully, Kingdom of Dreams – #CGFoodfest

Blogger Outreach (also widely known as blogger meet) is a key element of social media strategy for brands (especially for those in the B2C segment). As part of this exercise, influential bloggers are invited for an event where they are given an exclusive treatment of the product / service. These influential bloggers in return create… Continue reading »