Category Archives: social media case studies

A joint crowdsourcing Twitter campaign by #OlaOutStation and Wandertrails

A joint crowdsourcing Twitter campaign by #OlaOutStation and Wandertrails

Ola Cabs and Wandertrails jointly conducted a crowdsourcing Twitter campaign to build a list of little-known destinations in India. Joint Twitter campaigns by two brands are rare to see. More often there is an argument about benefit that each brand might reapĀ from such joint campaigns. But, here’s an example of a joint crowdsourcing Twitter campaign… Continue reading »

Amosta Solutions Tab for Rs.8 on Paytm! – Who will own the mistake?

Amosta Solutions Tab for Rs.8 on Paytm! – Who will own the mistake?

The first thing that greeted me in office on otherwise Monday morning was an ecstatic WhatsApp message from a close friend. I or rather no one could have believed that a 4GB dual slim Android tablet from Amosta Solutions, with 2 MP camera, 4 GB internal memory and 512 MB RAM was available for just… Continue reading »

Know why Capgemini India’s Twitter handle was taken over by its female employee

Capgemini India came up with an innovative Women’s Day campaign. We did come across various women’s day campaigns by brands across the World. However, very few would have registered in our mind for long period. Here is one campaign, which I can’t forget for a long time. The campaign was so interesting that I was… Continue reading »

7 Interesting World No Tobacco Day Campaign Themes

World No Tobacco Day is observed every year on 31st May. This year World Health Organization (WHO) appealed all countries to be prepared for ‘plain packaging’ of tobacco products. As per WHO, plain packaging refers to prohibition of logos, brand colours or promotional information on tobacco products. However, WHO is fine with the usage of… Continue reading »