Category Archives: social media case studies

Online Reputation Management Case Study: Citibank vs SBI

Online Reputation Management or commonly referred to as ORM has been a key topic of discussion for brands, digital marketing teams and digital marketing agencies. Thanks to the empowered Information age¬†generation and easy to use websites, this Information Age generation often share their experiences with a brand on online platforms, mostly on social media platforms…. Continue reading »

Christmas Social Media Campaign by AirAsia airlines!

Let’s look at this interesting Christmas social media campaign by of AirAsia. Most of us would have come across the remarkable Christmas campaign by WestJet in 2013 when they surprised their flyers with gifts at the baggage¬†collection belt. Check out this video for reference, before you read on to know what AirAsia did in Bangalore… Continue reading »

LinkedIn MTV ‘Get A Job’ Campaign

LinkedIn MTV ‘Get A Job’ Campaign

As usual while browsing through my Twitter timeline, I came across a tweet by Intel India about some internship position. The hashtag, #GetAJob drew my attention and the curiosity within me went after researching what it was. It might be that I am the last person on the Earth to know about this campaign. In… Continue reading »

Faasos launches its Bangalore outlet through innovative Twitter campaign

We have seen in the past innovative usage of Twitter for many purposes like crowdsourcing ideas, providing customer support etc. Have you thought if Twitter could be ever used as a medium to launch a new store of a food chain? Faasos, a food chain specializing in various kinds of vegetarian and non-vegetarian wraps shows… Continue reading »