Category Archives: social media

How did brands show support to Section 377 verdict !

Section 377 verdict, might go into history as the most prominent verdict by the Supreme Court of India in 2018. It being a sensitive topic, it would have a nightmare for lot of copywriters to think that one perfect line that would communicate the message effectively and yet not create a scenario that could harm… Continue reading »

Did you miss out these World Population Day campaigns?

Every year 11th July is marked as World Population Day. Marketers usually wait (or rather keep track) of such international days to run contextual campaigns. But do marketers think about the relevance of these days and the brand connect? Well, we usually see a force-fit by marketers in order to win over their FOMO. In… Continue reading »

7 Rakshabandhan (2017) Facebook Video Campaigns – Hits & Spoilers!

Every year the month of August is a back-to-back festive cum celebratory month for the Indians at large. It also means that brands have enormous opportunities to make their mark in customer’s mind during this month. The August month starts with Friendship Day on the 1st Sunday of the month, followed by couple of religious… Continue reading »

7 Interesting World No Tobacco Day Campaign Themes

World No Tobacco Day is observed every year on 31st May. This year World Health Organization (WHO) appealed all countries to be prepared for ‘plain packaging’ of tobacco products. As per WHO, plain packaging refers to prohibition of logos, brand colours or promotional information on tobacco products. However, WHO is fine with the usage of… Continue reading »

An exclusive interview with Manu Srikumar, Hustler at ‘denture Capital’

There is no doubt that startup ecosystem in India is buzzing like never before. Hence, we have seen various initiatives around entrepreneurship being nurtured across the country. Rightly so, these initiatives help both budding and established entrepreneurs to network, exchange thoughts and provide a helping hand to each other. Some of the major startup oriented… Continue reading »