Anandan

I am presently employed as Associate Director (Paid Media) at Performics.Resultrix, a Publicis Groupe company. Prior to this role I was employed with HCL Technologies as Senior Manger (Digital Marketing). My earlier digital marketing assignments were with ZenithOptimediaIndia (Publicis Groupe) and AdGlobal360. You can follow me on Twitter @anandan22 for all conversations on digital marketing.

6 thoughts on “Godrej Cinthol’s Engaging Twitter Campaign – #DeoCalculator #DeoReborn

  • May 18, 2016 at 11:40
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    This is an insightful analysis. Thanks

    Reply
    • May 23, 2016 at 15:54
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      Hi Ankur, yes it was an interesting campaign. Glad you found it useful.

      Reply
  • June 1, 2016 at 00:28
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    Great article. It’s always difficult yet a mandate to have a wholistic view before any campaign to achieve it’s full benefits.

    Reply
    • June 1, 2016 at 13:59
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      Hi Babli,
      Glad to know that you liked the article. Yes, its absolute mandate to understand the overall situation. However, many a times due to urgency we skip having an eye on related verticals.

      Reply

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