How did brands show support to Section 377 verdict !

By   October 15, 2018

Section 377 verdict, might go into history as the most prominent verdict by the Supreme Court of India in 2018. It being a sensitive topic, it would have a nightmare for lot of copywriters to think that one perfect line that would communicate the message effectively and yet not create a scenario that could harm the brand. Though a lot of hype was built by news and media on the historical judgement, it seems a lot of brands were well-prepared with their take on the issue.

I had managed to save a few of the social media brand communications from various product / service categories. Here is the list of brands classified into product / service category they belong to.

News and Entertainment

92.7 BIG FM Mumbai

It was great to see a radio station show its support for the Section 377. An analogy with the music was a smart play of copy.

92.7 BIG FM Campaign

Andhadhun Film

Well, I must it was a well set platform for the film. They capitalized well on it.

Andhadhun Film

Bookmyshow

Bookmyshow highlighted the fact that how long it took for many to see the rule in their favor.

Bookmyshow Campaign

Colors

Colors TV showed their support with two key hashtags – 1) #PrideIndia and 2) a Hinglish one – #ChunoApneRang (which means ‘select one’s colour)

Colors TV campaign

Dharma Movies

Dharma Movies widely famous for love story oriented movies, too jumped into the bandwagon.

Dharma Movies Campaign

FoxLife India

FoxLife changed its logo colour to show their support.

Fox Life Campaign

MTV 

MTV literally called for a party to celebrate the historical judgement.

MTV Campaign

News18

It was very unusal for a English news channel to share a  Hinglish message. Also, the use of hashtag #GayRightsWin seemed to be very trivial.

News18 campaign

Romedy Now

Romedy Now Campaign

Sony Music India

 

Sony Music Campaign

Tata Sky

Vh1 India

Alcohol Brands

Alcohol brand are generally seen promoting the concept of friendship, leadership, team unity etc, but surprisingly to capialize on Section 377 historical judgement, a few of alcohol brands too were seemed to be ready with their stance on the topic.

Absolut

Black Dog Scotch Whisky

 

Hoegaarden India

 

Smirnoff

Smirnoff Campaign

Food and Beverages

It could have been risky for food and beverages brands that are dependent on high volumes. However, it was interesting to see some support for Section 377 judgement come from major food and beverages brands.

Cafe Coffee Day

Dominos India

Faasos

 

 

KFC India

Paper Boat

 

Pringles India

 

 

Starbucks India

Starbucks India Campaign

Lifestyle

I guess it made perfect sense for lifestyle, apparel brand to express their take on the Section 377 verdict. It can be seen below how a few of youth centric and e-commerce brands shared their support.

Fastrack

Fastrack Campaign

Flipkart

A analogy with the delivery status of a consignment was a nice play by Flipkart team.

Flipkart Campaign

Letspurplle

 

Letspurplle Campaign

 

Myntra

 

Myntra Campaign

PepeJeans

PepeJeans Campaign

Spykar

 

Spykar Campaign

Tanishq Jewellery

Tanishq Campaign

The Body Shop

The Body Shop Campaign

Automobile / Travel / NGO / Publication

Right from a bicycle, motorcycle to a luxury car brand, everyone hit the road to travel this hype route that resulted from the historical Section 377 verdict.

Atlas India

Atlas Campaign

BMW 

BMW Campaign

Goibibo

Goibibo Campaign

IndiGo

Indigo Campaign

Ola

Ola Campaign

TLC

TLC Campaign

Uber

Uber Campaign

Volvo Auto

I liked both the tweet copy and the copy on the image. Well, it takes a lot for a global brand to show their support for Section 377 verdict.

Volvo Auto Campaign

Durex

How could one not expect a quirky take from Durex!

Durex Campaign

Pet Sutra

It was a very cute way to express their support for Section 377 verdict.

Pet Sutra Campaign

 

ScrollScroll Campaign

Which one was your favorite? In case you came across a few more interesting messages, please comment and I will include them to the above list.

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