Get A Job campaign is unique partnership where MTV and LinkedIn came along last year to offer 12 cool internships at some of the top and most sought after brands in the country. After the resounding success of last year, both brands have once again come together with the Season 2. Unlike last year, the Season 2 announcement by MTV was made in a cool way, where it all started with a banter. MTV got engaged with some of the brands and offered them an opportunity to be part with the Season 2.
Soon MTV came up with the tweet expressing interest to join hands with some brands those would like to join this campaign:
And then began the real excitement. MTV approached some of the brands to know if they would like to join this campaign and brands were quick enough to respond. This was a cool way to launch a campaign by engaging with brands. Let’s see these conversation:
Later LinkedIn India also got into act and approached some brands. A few of them are listed below:
India Culture Lab
We have heard a lot about Twitter banters, but mostly brands taking a dig at their competitors. I wouldn’t hesitate to state that ‘Twitter banter’ has earned more negative connotation thanks to some e-commerce brands who were busy mocking their competitors rather than focusing on their services. However, this unique effort by MTV and LinkedIn is a welcome approach and we could see that audience at large noticed these conversations and showed interest to participate.
If you are one of those youngsters aiming to kick start your career with a challenging internship assignment, you can’t afford to miss to register here.
What’s your take on this Twitter banter approach taken by MTV and LinkedIn?