MTV gets into Twitter banter with brands before the launch of Get A Job Season 2 campaign along with LinkedIn

Get A Job campaign is unique partnership where MTV and LinkedIn came along last year to offer 12 cool internships at some of the top and most sought after brands in the country. After the resounding success of last year, both brands have once again come together with the Season 2. Unlike last year, the Season 2 announcement by MTV was made in a cool way, where it all started with a banter. MTV got engaged with some of the brands and offered them an opportunity to be part with the Season 2.

The announcement of the Get A Job, Season 2 was made by MTV with the following tweet:Announcement

Soon MTV came up with the tweet expressing interest to join hands with some brands those would like to join this campaign:

Looking out for partners

And then began the real excitement. MTV approached some of the brands to know if they would like to join this campaign and brands were quick enough to respond. This was a cool way to launch a campaign by engaging with brands. Let’s see these conversation:

Flipkart

Flipkart

Amazon

Amazon

Amazon_2

Airtel

AirtelAirtel_2Airtel_3

HCL Technologies

HCL

HCL_2

Uber

Uber

Uber_2

Pepsi

Pepsi

Pepsi_2Pepsi_3

Later LinkedIn India also got into act and approached some brands. A few of them are listed below:

India Culture Lab

India Culture Lab

India Culture Lab_2

Reliance:

Reliance

We have heard a lot about Twitter banters, but mostly brands taking a dig at their competitors. I wouldn’t hesitate to state that ‘Twitter banter’ has earned more negative connotation thanks to some e-commerce brands who were busy mocking their competitors rather than focusing on their services. However, this unique effort by MTV and LinkedIn is a welcome approach and we could see that audience at large noticed these conversations and showed interest to participate.

If you are one of those youngsters aiming to kick start your career with a challenging internship assignment, you can’t afford to miss to register here.

What’s your take on this Twitter banter approach taken by MTV and LinkedIn?

Anandan

I am presently employed as Associate Director (Paid Media) at Performics.Resultrix, a Publicis Groupe company. Prior to this role I was employed with HCL Technologies as Senior Manger (Digital Marketing). My earlier digital marketing assignments were with ZenithOptimediaIndia (Publicis Groupe) and AdGlobal360. You can follow me on Twitter @anandan22 for all conversations on digital marketing.

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