How to do Video Marketing? – Women’s Day Case Study

How to do Video Marketing? – Women’s Day Case Study

Its been quite a long time since I wrote something. Change in job, additional responsibilities at work, extended work hours could sound excuses but they are true for a city like Bengaluru. Finally, managed to put this blogpost on Women’s Day campaign videos in the draft mode a month back and today completing it. Hope… Continue reading »

#NayiSoch Star Plus Campaign

One TVC that struck my mind and emotions while watching the first ODI between India and New Zealand, was the #NayiSoch TVC by Star Plus. The obvious reasons were – 1) It featured M.S.Dhoni, Virat Kohli and Ajinkya Rahane, 2) It had a very emotional message that an individual derives identity as much from one’s mother,… Continue reading »

A joint crowdsourcing Twitter campaign by #OlaOutStation and Wandertrails

A joint crowdsourcing Twitter campaign by #OlaOutStation and Wandertrails

Ola Cabs and Wandertrails jointly conducted a crowdsourcing Twitter campaign to build a list of little-known destinations in India. Joint Twitter campaigns by two brands are rare to see. More often there is an argument about benefit that each brand might reap from such joint campaigns. But, here’s an example of a joint crowdsourcing Twitter campaign… Continue reading »