We have heard a lot about social recruiting, a recruitment process driven through social platforms. HCL Technologies has come up with an interesting social recruitment process where they plan to organize a Twitter contest to identify their Ideapreneurship Evangelist, Big Data Guru, Hacker-in-Chief, Digital Trotter and Womenspiration.
The campaign is well executed with a dedicate microsite. The contest is promoted on Facebook, Twitter and YouTube in a very well planned manner to attract registrations and spread word of mouth about the social recruitment campaign.
Microsite: The colour schema of microsite matches that of Twitter, as the primary focus of the campaign is on Twitter. Attractive set of copy is used to build interest in the visitor and to encourage them to register for the contest.
Contest Process: The campaign is divided into two phases – First phase, involves short listing process where a marathon of questions will be posed to the registrants. Second phase, will involve interaction with their vertical heads.
The first campaign video was uploaded on January 10, 2014, followed by couple of other videos.
Gratification: Apart from an opportunity to work with one of the leading technology companies in the country the candidates earns a 12 month assignment worth $75,000.
The campaign is an innovative way usage of social media for an exercise that involves tremendous amount of effort and time.
What are you waiting for? Register now here, #CoolestInterviewEver