Tag Archives: A O Smith India

How to do Video Marketing? – Women’s Day Case Study

Its been quite a long time since I wrote something. Change in job, additional responsibilities at work, extended work hours could sound excuses but they are true for a city like Bengaluru. Finally, managed to put this blogpost on Women’s Day campaign videos in the draft mode a month back and today completing it. Hope you will like it.

Anandan Pillai - Women's Day

So, like of my other blogposts this one is too an observation led one. This Women’s Day I came across some really cool videos that were, educative eye-opener and some trying to convey a strong messages for the society. The moment I came across them, I started collating them in the draft, as to me they were a good collection on this widely celebrated day to respect and honor women around us.

I don’t believe in writing ‘7 top videos’, or ’10 top videos’ type of blogposts just to satisfy some search engines. Hence, these are not the exhaustive list of videos that inspired me on Women’s Day, but an indicative list that I could come across on that day.

I am sure some of you would have already come across them in the past. If not, don’t miss to watch these videos as each one of them has been prepared with a unique approach, which could guide you for your next video script (if you are a marketer), or will at least make a difference the way we project / think about women.

JSW Group

There are three things that I liked about the video:

  1. Captizaling on the recent famous Olympic wrestler Sakshi Malik. It’s a good strategy to leverage such athletes as that helps in conveying an important message more effectively
  2. The copy writing and the video script has been just sharp. In a simple yet effective manner it has been communication that women are ready to take up any role in the society and they are well prepared for the challenge
  3. At the end of video brand manages to convey in a subtle manner their CSR program ‘Janam Se Janani Tak

Nobel Prize

This is a superb example of how to communicate more information in an interesting manner an yet not compromise on the comprehensiveness. This 2.10 mins video infographic captures all major women who have made Nobel Prize worth contributions in the various fields of life. Simplicity is the key here for a formal organization to participate in the Women’s Day wave.


JaagoRe

Most of us have grown up seeing Tata Tea’s campaigns and full marks to them for their every campaign with strong social message. Even their recent campaign ‘Alarm Bajne Se Pehle’ does raise right questions and compels us the citizens of the country to wake up before its too late. Their Women’s Day campaign too was a great attempt at delineating the various questions that could be bothering young girls who are on the verge of reaching adulthood. Its a strong message to everyone in society that we should respect women and ensure they feel safe in their surroundings.

UNDP India

UNDP’s video highlights the real life efforts that the organization has taken for the well-being of women. The Disha project is a partnership between India Development Foundation, UNDP and Xynteao, well supported by IKEA Foundation. There’s no better way than to make a live impact on the society and showcase the same with real life people. This video showcases the effort that various bodies are taking for the upliftment of women. It also showcases that women are and have to equally come forward and extend their enthusiasm to participate in such initiatives.

Twitter

Twitter took a very professional approach with roots in employer branding. They showcased various women employees in their organization and appreciated their contributions to the organization. Though there was not societal angle in the message but it was good to see an international organization emphasize on women empowerment.

Gowardhan

This video by famous food brand is an eye-opener for all males. We are often used to complain about the food that our mothers, wives, sisters make, but have we ever bothered (very few of us would have done it) to appreciate the food when its cooked perfectly? So, with this video brand motivates men to show gratitude and cook for their lady on the Women’s Day and surprise her. A very emotional message conveyed with subtle script.

Siemens

This video has been my favourite. Though its bit long, but addresses the occasion and also showcases the organization in the best manner. The 2 minutes long film extends gratitude towards its women employees. Its a good employer branding effort and simultaneously highlights how Siemens has been making a difference to various aspects of our life through their various line of businesses.

A.O.Smith India

The last video on my list is a clear stab on all men who try to stereotype women. We have accepted in our lives that some jobs or activities of life are not meant for women. This video highlights few strong examples and tries to remove the stereotype effect that we men try to apply on women. Loved the sarcastic tone of script!

We digital marketers and brand managers do realize the impact of video marketing. However, when comes to an occasion about creating a video, all thoughts fall apart on the messaging the video should convey. Many a times brands end up creating a video that is force fit for the occasion. But the ones highlighted above were very clear with their messaging, communication objective and brand objective to be attained with this contextual video on this Women’s Day.

Hope you enjoyed the above collection. Which one did you like the most from the above? If you came across a better video on Women’s Day, do share the link in comment section.