Tag Archives: B2C

Interview on ‘Why Businesses Must Consider Social Media?’ with Vyapaari.in

It is always fun and a proud moment to be interviewed by someone. Recently I was interviewed (by email) by Vyapaari.in an online media property that publishes various informative news, discussions, blogposts, product reviews etc. that are helpful for startups, and small & medium businesses. The theme of interview was Why Businesses Must Consider Social Media?. … Continue reading »

How should brands effectively leverage LinkedIn?

When it comes to building a community around a brand, the most obvious channel that comes to the mind of a marketing manager is Facebook, obviously due to its sheer size and popularity. This might be a perfect choice for a B2C brand. However, according to me for a B2B brand it would be more… Continue reading »