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Leveraging Social Media: A stakeholder perspective

Leveraging Social Media: A stakeholder perspective

Many brands when decide to establish their presence on social media, most often the only stakeholder that they think about is “customer”. Well, a brand isn’t built / spoilt just because of only this stakeholder. Every brand has variety of stakeholders like suppliers, employees, PR firms, rating agencies, social community, competitors etc. Hence, I believe… Continue reading »