Tag Archives: Blogger outreach

Should brands engage with social media (Twitter) Influencers or Brand Advocates?

Should brands engage with social media (Twitter) Influencers or Brand Advocates?

‘Blogger Outreach’ or ‘Influencer program’ are two common terms that are buzzing these days amongst social media agencies and brand managers. Whatever is the objective – new product launch, store inauguration or sports association, every brand manager these days expects the campaign hashtag to trend, as (yes) it has been accepted in corporate environment as… Continue reading »

A memorable blogger meet at Culture Gully, Kingdom of Dreams – #CGFoodfest

Blogger Outreach (also widely known as blogger meet) is a key element of social media strategy for brands (especially for those in the B2C segment). As part of this exercise, influential bloggers are invited for an event where they are given an exclusive treatment of the product / service. These influential bloggers in return create… Continue reading »