I have always admired the master of long copy in India – Prathap Suthan. Every long copy of his has inspired me and I always wanted to give it a shot. This is my first attempt at it. All brickbats and roses are welcome.
As a journalist waits for a sensation to happen, individual bloggers wait for an opportunity to grab eyeballs. As soon as they perceive a marginal error – on a brand’s social media channel, they go ahead and blog about it to gain attention in the blogosphere. I am not saying they are wrong every time,… Continue reading »